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Jeff Rosenblum on Stopping Friction for Your Customers

Stop getting in the way of people who want to give you money.

Date: June 30, 2017

By: Jeff Rosenblum

Podcast #: 17-26

Price: Free!

 

AMA_Edgewise_1726.mp3 [m]: Play in Popup

 

Synopsis

Friction is an unfortunate part of life but it can be overcome. Jeff Rosenblum, co-director of the new documentary The Naked Brand, joins us to talk about the various kinds of friction we encounter and how brands can remove what is stopping their customers from making purchasing decisions.

About the Author(s)

Jeff Rosenblum is the author of Friction, a book about building passion brands in the age of disruption. The book leverages experiential story-telling to provide actionable guidance for empowering customers, creating evangelists and dominating the competition. He is the Founding Partner of Questus, a digital marketing agency that has worked with some of the world’s most influential brands including American Express, Apple, Bloomberg, Capital One, Discovery Channel, Disney, Driscoll’s, General Mills, Ford, ESPN, The New York Times, Suzuki Motorcycles, The NFL, The Wall Street Journal, Universal Orlando, Verizon and more.

 
AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.

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