Despite the ample access to virtual face-to-face conversation, written communication is still an integral part of every professional’s workday. For emails, proposals, articles, and reports—business writing is a key skill that every professional should have.
According to the National Association of Colleges and Employers and reported by Inc.com, 73.4% of employers seek candidates who possess proficiency in writing skills. And our business writing courses can help you level-up your written communication skills.
View All Business Writing Courses
Business writing encompasses any written communication to express business ideas and concepts. Typical effects of business writing include persuasion, entertainment, or transfer of information.
Good business writing employs some of the following practices, but isn’t limited to:
- Error-free writing
- Knowing your audience
- Deep understanding of your subject matter
- Accurate and relevant information
Informational writing gives a record of business practices or procedures. It provides accurate and relevant information that the audience will absorb. Think of a report or meeting minutes—the purpose is to transfer knowledge from one party to another.
Transactional writing can take many different forms. Typically, it describes some type of exchange but doesn’t always have to deal with money. For instance, day-to-day communications between employees about tasks count as transactional. It also includes invoices, forms, or official letters.
Persuasive writing is the practice of writing to affect someone’s decision-making or to convince them to take some action. Marketing communication is the most common type of persuasive writing. Additionally, it includes presentations, proposals, press releases, or business letters.
Instructional writing pertains to any written communication that directs a reader through a series of tasks to complete a goal. User manuals could come to mind when thinking of instructional writing. However, memos, guidebooks, or instructional pamphlets may also fall under instructional writing.
There are many skills that you can learn to become more proficient in business writing. In our business writing training courses, we will cover many of these skills; however, we have compiled a list of universal business writing tips that can help any professional improve their writing.
- Be concise. Readers don’t want to waste their time with unnecessary information
- Practice error-free grammar. Mistakes can distract the reader from your main point and may even confuse them.
- State your thesis. Remember in grade school when your teachers made you write a thesis statement to describe the main point of your writing? It’s also good practice in business writing.
- Use active verbs. Try to incorporate active verbs, meaning that the subject comes before the main verb. For instance, “we design our training programs to improve your skills” rather than “our training programs are designed to improve your skills.”
- Know your audience. Do some research before writing your piece to ensure that you’re speaking to your core audience. If you deviate from your reader, they will lose interest.
- Understand your hierarchy of information. Structure your writing to communicate your main idea first, then supplement it with supporting details.
- Keep to the facts. Business writing can suffer when you inject too much of your own opinion.
- Spare your reader the jargon. Colloquialisms or slang terms can be effective in certain forms of writing but may distract or dissuade your reader in business writing.
- Format your writing. Your reader will appreciate the time you take to format your writing in a way that’s clear to understand.
- Practice consistent voice and tone. Many organizations employ a company voice and tone—in other words, a manner in which it communicates. Varying tones in one piece of written communication can jar your reader.
Reach technical audiences. In AMA’s Effective Technical Writing course, learn how to convey technical content to any audience through specific, clear, and concise technical writing.
Master effective writing. AMA's 2-Day Business Writing Workshop provides you with basic formats and formulas for tackling any kind of writing task—and communicating to your readers what they need to know.
Learn grammar skills. AMA's Business Grammar Workshop gives you the tools to correctly apply the standard rules for proper usage in business writing. This highly interactive and collaborative course can help you return to your job with the confidence of a writing pro.
You can find countless online classes or tutorials on how to improve your business writing skills. However, our expert-led, immersive training programs dive deeper into the subject than your typical online class.
Let’s hear from some professionals who have taken our business writing training courses about their experience.
“This course was an excellent two-day course on business writing that covers the writing process including structure, format, tone, and grammar. This course was appropriate for the business and government setting. I feel more prepared to tackle my work writing assignments than before I took this course.”
- Chad D., Branch Chief, Department of Agriculture
AMA's 2-Day Business Writing Workshop, Apr 2021
“The training is very comprehensive and inclusive. I have enjoyed the two-day seminar and learned a lot from the micro to the macro on technical writing. Greatly appreciate it!”
- Scott C., Team Lead, Chemical Manufacturing
Effective Technical Writing, Feb 2021
At AMA, we design our training programs to accommodate all experience levels. If you’re an entry-level professional looking to bolster your business writing skills, there’s a program suited for you. Or, if you’re in management and looking to refine your skills—there’s something here for you too.
View All Business Writing Courses
New Manager or Supervisor