Sometimes people think that marketers only create cheesy ads to get them to buy something—but the role of a marketer goes far beyond that. In reality, marketing professionals must understand their business’s product or service and its consumer at the highest level. Then they will find ways to connect the two.

According to the U.S. Bureau of Labor Statistics, careers with marketing skills will grow by 12% by 2022. Companies worldwide increasingly value professionals with effective marketing skills to help persuade and inform their target consumer base about their products and services. Whether you’re looking to formally transition to a role in marketing, get your certification, or to up-level your marketing skills, we have the course to help you succeed.

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What Are The Different Types of Marketing?

There are numerous channels in which a marketer can persuade their target audience, but there are a few common types of marketing that you should know.

Search Engine Optimization (SEO). SEO is the practice of making your website, product, service, or content rank as high as possible on search engine results pages (SERPs).

Content marketing. Many people turn away from “buy now!” messages. Content marketing is creating content (blogs, whitepapers, eBooks, articles, etc.) that bring more value to and attract the target consumer.

Email marketing. With widespread email usage, marketers can bring valuable, targeted messages to their target audience’s email inbox and develop those relationships.

Social media marketing. Leverage the incredible power and usage of social media to foster community and relationships with your current and prospective customers.

Influencer marketing.This marketing strategy leans on the popularity of an individual or entity to attract a specific audience segment.

Print and offline marketing.There are many ways to reach your target audience through means that don’t funnel through the internet. For example, brochures, direct mail, billboards, seminars, newspaper ads, etc.

Digital marketing. Marketers utilize the vast opportunities of the internet to market their product or service through search engine marketing (SEM), display advertising, paid social media advertising, over-the-top (OTT) streaming video ads, connected TV (CTV) ads, etc.

What Are Typical Jobs Within Marketing?

As a fast-growing industry, you can find all sorts of positions that suit your developing or seasoned skillset. Popular jobs within marketing include, but aren’t limited to:

  • Product manager. Develop and deliver new products from inception to final sale. A strong sense of market research and market strategy will help you excel.
  • Digital marketing manager. Marketers in this role direct the brand messaging, market strategy, and user experience on all digital platforms and channels.
  • Marketing director. Direct plans to grow inbound sales avenues with campaigns and strategies to drive traffic. They often manage the marketing budget, set goals, and facilitate external partnerships.
  • Brand marketing manager. You would be in charge of developing a brand identity that exists through all marketing campaigns, materials, and messages that support the brand.
  • Marketing manager. Oversee the marketing efforts and work with teams to identify audiences, develop branding, create campaigns, put together budgets, and analyze results.
  • Marketing specialist. As key players in any company’s marketing department, marketing specialists will research and analyze industry trends to help shape marketing efforts for the company.
  • Marketing coordinator. Marketing coordinators organize projects, conduct market research, produce marketing materials, and analyze sales data.
  • Marketing associate. As a marketing associate, you would be a part of the marketing department staff that develops strategic campaigns to drive traffic and increase revenue.

Top Skills to Have to Succeed at Marketing

Marketing professionals require many creative, analytical, and interpersonal skills to succeed in their roles. From writing compelling copy to researching audience segments, marketers need to be fluent in many skills, including:

Communication and collaboration. At the forefront of any marketing campaign is how you communicate the value of your product or service to your target audience. Plus, marketing professionals must communicate ideas internally and externally as marketing departments prepare strategies to market products or services.

SEO. While SEO is a specific marketing channel where professionals could solely focus, every marketer should have a foundational understanding of SEO best practices to achieve maximized visibility on SERPs.

Social media. Just about every person has social media, but marketing professionals should understand each platform and its strengths, like Facebook, Twitter, Instagram, etc. It’s a valuable avenue to build brand loyalty and community, fostering lead generation and revenue.

Analytical skills. Whether it’s deciphering target audience data or analyzing results, marketing professionals must understand what the numbers can tell them about their next marketing campaign.

Organizational skills. Marketing professionals at every level must contribute to the organization of a marketing campaign. There are many moving parts and tight deadlines to contend with—each person should offer efficiency in their work to deliver materials on time.

Cultural and emotional intelligence. In a way, marketing professionals are the messengers of the company’s products or services. As such, marketers must have a finger on the pulse of what’s trending, cutting edge, or attracting the next customer. That requires more intuitive, emotional skills than other professions.

Reporting. Going beyond data analysis can be a tremendous asset to any company’s marketing efforts. Presenting the data to managers or executives can help shape the organization’s next strategy.

You may learn these marketing skills through earned experience or guided mentorship, but expert marketing training programs can help fast-track your development. Our industry-leading programs will help you become an invaluable asset to any marketing department or organization.

Advance Your Marketing Skills With Our Top Courses

Don’t know where to start? Our Fundamentals of Marketing: Your Action Plan for Success is perfect for new marketers getting started. Garner techniques for analyzing markets and quantifying customer desires to implement strategic marketing campaigns.

Manage your daily tasks. Project management isn’t just for project managers. Our course on Successful Product Management is perfect for the marketer trying to broaden their skills. You will learn to oversee the complex product management process with portfolio planning, key tasks, reporting, and analysis.

Show value. Marketing isn’t just about acquisition but keeping your customers loyal. Learn how to with our Customer Service Excellence: How to Win and Keep Customers course. People skills are invaluable for every marketer to enhance customer relationships and foster brand loyalty.

Why AMA Will Help You Advance Your Career With Marketing Skills

Many online classes only scratch the surface when it comes to marketing. Structured, industry-leading instruction and hands-on experience from AMA can help you master your skills as a marketing professional.

But let’s hear from professionals who have gone through our extensive marketing training programs.



“An excellent experience that helped solidify many marketing concepts for me. The instructor was approachable, helpful, and knowledgeable. I would highly recommend this class to others who have little background in marketing or who need a refresher.”

- Andrew F., Marketing Manager, Scientific Instruments Industry
Fundamentals of Marketing: Your Action Plan for Success, Oct 2019


“This course was an exceptional resource to learn new practices and concepts in the product management world. What I really took from the course was the collaboration between the group members and the constructive group discussions, exchanging ideas on the different product management concepts. It made me to broaden my horizons and the way I interpret some things in my current job. I am recommending this course to any product manager either at a junior or at an executive level.”

- Triantafyllos K., Product Manager, Engineering Industry
Successful Product Management, Aug 2020

Find the Right Marketing Training You Need

AMA offers courses across a wide range, from associate-level to director-level professionals. If you’re looking to build a foundation in marketing skills or expand your veteran skillset, we have a course here for you.

Click the link down below to view all our marketing training courses, or take a look below at the best class to take for your skill level or view all our courses here:

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AMA’s Virtual Marketing Training

Marketing is a career path that ties together creativity and analytical skills—and we craft our courses to match that level of depth. With over 40 locations across the United States, we’ve become experts on how to lead immersive, hands-on instruction. Now, we’re taking that expertise online with virtual class options.

Develop your marketing skills at your own pace and level of participation with our various online marketing training programs that fit your schedule and level.   

Live Online

Experience the closest learning environment to an in-person classroom with our Live Online courses. Work in groups with other marketing professionals, learn from lectures and breakout sessions, and get advice from experts—all within our comprehensive, guided programs.