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Esther Choy on Letting the Story Do the Work

How to tell a story well to get and keep attention.

Date: September 1, 2017

By: Esther K. Choy

Podcast #: 17-35

Price: Free!

 

AMA_Edgewise_1735.mp3 [m]: Play in Popup

 

Synopsis

Stories have a beginning, a middle, and an end, that's it. However, there is some nuance that can make a blah story into a memorable one. Esther Choy, author of Let the Story Do the Work, published by AMACOM, joins us with some ways to punch up your storytelling skills that will have people eager to hear more.

About the Author(s)

Esther K. Choy is founder and president of Leadership Story Lab, where she coaches managers in storytelling techniques. She is currently teaching in the executive education programs at Northwestern University’s Kellogg School of Management.

 
AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.

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