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Dick Martin on Adapting to a Diversified World

Understanding and Targeting New Demographics

Date: June 29, 2012

Podcast #: 12-13

Price: FREE


AMA_Edgewise_1213.mp3 [m]: Play in Popup



Dick Martin joins us on Edgewise to discuss his latest book Otherwise: The Wisdom You Need To Succeed in A Diverse World. The main theme of this book is that businesses must strive to better understand people unlike themselves, and why this ability is now more important than ever. Martin touches on the three steps he describes in his book for businesses, such as Fox News and MSNBC, to adapt to the flux in society. He also discloses who he deems the most innovative marketers in the world.

AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.

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