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Dick Martin on Adapting to a Diversified World

Understanding and Targeting New Demographics

Date: June 29, 2012

Podcast #: 12-13

Price: FREE


AMA_Edgewise_1213.mp3 [m]: Play in Popup



Dick Martin joins us on Edgewise to discuss his latest book Otherwise: The Wisdom You Need To Succeed in A Diverse World. The main theme of this book is that businesses must strive to better understand people unlike themselves, and why this ability is now more important than ever. Martin touches on the three steps he describes in his book for businesses, such as Fox News and MSNBC, to adapt to the flux in society. He also discloses who he deems the most innovative marketers in the world.


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