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Mark Stevens on Declaring War on Yourself

Determining “why” is key to thrilling customers

Date: November 11, 2011

Podcast #: 11-45

Price: FREE


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When profits fall, dysfunction rises and morale flounders.  According to Mark Stevens, author of Your Company Sucks: It’s Time to Declare War on Yourself, the first step of recovery is introspection. Stevens asserts that great leaders pinpoint and take responsibility for their personal shortcomings and those of the company. Listen as he lays out the primary issues at the core of business failures, how to rectify them, combat complacency, and revive an organization.



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