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Andrew Bennett on Well-Informed Shoppers Changing Consumer Culture

Technology is changing the way people do their shopping.

Date: November 26, 2010

Podcast #: 10-48

Price: Free

 

AMA_Edgewise_1048.mp3 [13:46m]: Play in Popup

 

Synopsis

The way we shop has shifted dramatically, leading to an increase in the number of store-label brands being purchased to 20%. What’s surprising is that this is not just because of a change in the economy; in fact, most people buy the off-label brands because they’re really not that different from the big names. In his new book Consumed, Andrew Bennett deals with the many different ways consumer culture has changed to fit the new smart shoppers.
 
AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.

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