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Larry Samuel on the History and Future of Wealth Culture

Putting the American obsession with money into perspective.

Date: September 11, 2009

By: Larry Samuel

Podcast #: 09-37



AMA_Edgewise_0937.mp3 [10:45m]: Play in Popup



As Americans, we are unapologetically obsessed with money and the people who have a lot of it. We are curious, to say the least, about how rich people make their money, how they spend it, and what separates them from the rest of us. Rich: The Rise and Fall of American Wealth Culture by Larry Samuel puts the American obsession with all things money into much needed perspective. Rich shows how American wealth culture as we knew it has become almost extinct owing to a variety of social and economic factors over the years.

About the Author(s)

Larry Samuel is Founder of Culture Planning LLC, a resource helping organizations market to the wealthy, and has been a leading consultant to Fortune 500 companies and major advertising agencies since 1990. Samuel conducted a study of the nation’s wealthy for J.P. Morgan in 2000 and 2005, the results of which led Slate.com to call him “the anthropologist of plutocrats, who aims to do for the American wealthy what Margaret Mead did for the Samoans.”

AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.

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