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Larry Samuel on the History and Future of Wealth Culture

Putting the American obsession with money into perspective.

Date: September 11, 2009

By: Larry Samuel

Podcast #: 09-37

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AMA_Edgewise_0937.mp3 [10:45m]: Play in Popup

 

Synopsis

As Americans, we are unapologetically obsessed with money and the people who have a lot of it. We are curious, to say the least, about how rich people make their money, how they spend it, and what separates them from the rest of us. Rich: The Rise and Fall of American Wealth Culture by Larry Samuel puts the American obsession with all things money into much needed perspective. Rich shows how American wealth culture as we knew it has become almost extinct owing to a variety of social and economic factors over the years.

About the Author(s)

Larry Samuel is Founder of Culture Planning LLC, a resource helping organizations market to the wealthy, and has been a leading consultant to Fortune 500 companies and major advertising agencies since 1990. Samuel conducted a study of the nation’s wealthy for J.P. Morgan in 2000 and 2005, the results of which led Slate.com to call him “the anthropologist of plutocrats, who aims to do for the American wealthy what Margaret Mead did for the Samoans.”

 
 
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