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Lawrence Allen on the War for Chocolate in China

The first inside look at the battle for China’s new-found chocolate addiction.

Date: October 9, 2009

Podcast #: 09-41

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AMA_Edgewise_0941.mp3 [13:19m]: Play in Popup

 

Synopsis

As China comes into its own as a world economic power, a new, huge consumer class is emerging, hungry for all things Western. In this land where twenty-five years ago most of the population had never tasted chocolate, five icons of Western business are now slugging it out in a battle royal to see which will become the Emperor of Chocolate in China.

Chocolate Fortunes (AMACOM) by Lawrence Allen  examines each of the five major players—Hershey, Nestlé, Cadbury, Mars, and Ferrero—and the trials they face as they attempt to dominate their market in an enigmatic and still-developing economy. In addition Chocolate Fortunes examines the unique opportunities and challenges inherent in the Chinese business universe.

 
AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.

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