Lawrence Allen on the War for Chocolate in China
The first inside look at the battle for China’s new-found chocolate addiction.
October 9, 2009
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As China comes into its own as a world economic power, a new, huge consumer class is emerging, hungry for all things Western. In this land where twenty-five years ago most of the population had never tasted chocolate, five icons of Western business are now slugging it out in a battle royal to see which will become the Emperor of Chocolate in China.
Chocolate Fortunes (AMACOM) by Lawrence Allen examines each of the five major players—Hershey, Nestlé, Cadbury, Mars, and Ferrero—and the trials they face as they attempt to dominate their market in an enigmatic and still-developing economy. In addition Chocolate Fortunes examines the unique opportunities and challenges inherent in the Chinese business universe.
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