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Anne Bahr Thompson on Brand Citizenship

Finding brand reputations that are practical and sustainable

Date: May 25, 2018

By: Anne Bahr Thompson

Podcast #: 18-08

Price: Free!

 

AMA_Edgewise_1808.mp3 [m]: Play in Popup

 

Synopsis

Customers these look to brands to solve their own personal problems and also work towards solving wider global concerns: they want the paper towels that will clean up messes in the kitchen and also made sustainably so they don't destroy the environment. Anne Bahr Thompson, author of Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit, is here to talk about aligning your purpose and your brand to win more customers but also to improve the world.

About the Author(s)

Anne Bahr Thompson Named Trust Across America 2018 Top Thought Leader in Trust, Anne Bahr Thompson has been inspiring business leaders to use their brands as a motivating force for change for many years. A former executive director of strategy and planning and head of consulting at Interbrand, the world’s leading brand consultancy, Anne founded Onesixtyfourth, a boutique consultancy, to integrate cultural shifts & a social conscience into brand development. Her writings have appeared in Economist Books, hbr.org, The Guardian, PR News, AdMap, Brand Quarterly, Journal of Brand Strategy, Bloomberg News, and many other publications, and she has been interviewed about her cultural research on Fox Business.

 
AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.

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