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Dan Cable on Our Seeking System

Reawaken the drive to learn more.

Koen Pauwels on How It's Not the Size of the Data, It's How You Use It

Koen Pauwels, consultant and expert on marketing ROI (Return on Investment), describes why smarter marketing can help drive up sales profits for any company. How is big data affecting marketing trends today? In many ways it sets the benchmark for marketing to be held more accountabl

Tom Redman on Using Data to Drive Results

In Data Driven, Thomas Redman, the “Data Doc,” shows how to leverage and deploy data to sharpen your company’s competitive edge and drive its profitability.

Aaron Sandoski on How the Wise Decide

How do the wise decide and lead businesses and organizations to great success is the question Bryn Zeckhauser and Aaron Sandoski posed to themselves after landing their first jobs as managers. Despite the best training the world could offer—Harvard MBAs and stints at McKinsey &

Adam Toporek on Being Your Customer's Hero

Customer service isn't always the most glamorous job. It usually only makes the news when something has gone horribly wrong or over-the-top indulgent. However, there's a happy medium, says Adam Toporek, author of

Adam Gordon on Being Future Savvy

In order to succeed in their industries, decision-makers today need to anticipate the future outcomes not only in their own industry but also in society and technology as well. Futures analyst Adam Gordon has spent a lifetime deciphering changes and trends in a variety of industries

Adam Werbach on the Strategic Advantage of Sustainability

More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible—bad for business, bad for shareholders, bad for the environment.

In his book

Adrian Gostick on Creating Engaging Teams

When Medical City Dallas Hospital wanted to increase its patient satisfaction scores, it didn’t just rewrite another long mission statement or come up with a new set of rules. It said It wanted “to create raving fans out of our patients and families.” The phrase “raving fans” got the employees’ mind

Adrian Ott on Customers Who Are Always Connected

Renting a movie can be fun, until the next day when you have to find time to return it to the store. Netflix saw that, and revolutionized the movie rental industry with easy delivery and no late fees. Blockbuster, late to the movies on demand game, recently filed for Chapter 11 bankruptcy. When time

Ajay Agrawal on How Artificial Intelligence Can Help Us

Artificial Intelligence is portrayed in fiction and media as either killer robots or the thing that will save us all. Ajay Agrawal and his coauthors of Prediction Machines take a different view, one of economists. To them, the most important question around any new tech is: