Adam Toporek on Being Your Customer's Hero Published: Jan 24, 2019 Customer service isn't always the most glamorous job. Customer service isn't always the most glamorous job. It usually only makes the news when something has gone horribly wrong or over-the-top indulgent. However, there's a happy medium, says Adam Toporek, author of Be Your Customer's Hero, published by AMACOM. Being a hero to your customers isn't about grand publicity stunts. It's about being there for your customers when they need you.AMA_Edgewise_1509.mp3