While most companies focus on Sustaining Innovation (making existing products better), really successful companies branch into Disruptive Innovation and create new products or make existing products available to those who don't have access to them. It seems like a win-win situation since the only competition to disruptive innovation is nonconsumption; when the product is something like green energy provided to developing nations, this is unquestionably a good thing for the consumer and for the provider. However, as our guest Clayton Christensen warns, these innovations take years to germinate. Businesses who wait until they are in the red to start thinking about Disruptive Innovation are already too late. No matter how your company is faring, it's never too soon to think about your disruptive innovation.
About the Presenter(s)
Clayton Christensen is the Kim B. Clark Professor of Business Administration at the Harvard Business School, where he teaches one of the most popular elective classes for second year students, Building and Sustaining a Successful Enterprise. He is regarded as one of the world’s top experts on innovation and growth and his ideas have been widely used in industries and organizations throughout the world. His book, The Innovator’s Dilemma, received the Global Business Book Award as the best business book of the year (1997), and in 2011 the Economist named it as one of the six most important books about business ever written.