The It Factor and How to Get It: Becoming a Master Communicator

Mar 21, 2019

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Some people have the ability to start a conversation and immediately draw people in, while others—perhaps even those with more valuable things to say—get pushed to the side, often ignored.

If you struggle in social and business settings where you’re required to meet people and make a positive impression, you need to attend this FREE Webcast.

The "It" factor is one of those undefined and subjective attributes that you either have or don't. And for those who don’t have "It," this undeniable "It" factor is more than just an attractive quality... it’s also a hallmark of success.

And “It” falls into the category of you-know-it-when-you-see-it.

The plain truth is that those who have “It” are just like you. The difference is that they are aware of and have practiced and mastered the fundamental skills of engagement. In a nutshell, this is something you can learn.

Modifying your behavior to become an outgoing, charismatic person will not happen overnight. The Webcast focuses on the path to that goal—specific steps you can take now, including:

  • How to communicate your ideas so skillfully that people sit up and take notice
  • Ways you can become instantly memorable to others
  • Specific tactics for capturing someone’s attention longer
  • Communication tools you can use to make a positive impression on others
  • Dos and don’ts for making stronger personal connections


Mark Wiskup is a communication skills coach and international speaker who helps others master the skills of speaking with power and impact in every business and social setting. He has been a student of winning communication for over 25 years. He's been coaching executives on developing media and presentation skills since the mid 1980's when he founded a video and live event production company that eventually grew to over twenty employees. Before that Wiskup was a television journalist, anchoring and reporting in Colorado, Florida, Minnesota and Arkansas. He is the author of The It Factor and Presentation S.O.S.