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John Kotter on Using Urgency to Your Advantage

How to get people to see, feel, and act on the need for change.

Date: September 12, 2008

By: John Kotter

Podcast #: 08-37

Price: Free


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Most organizational change initiatives fail spectacularly (at worst) or deliver lukewarm results (at best). In his international bestseller Leading Change, John Kotter revealed why change is so hard, and provided an actionable, eight-step process for implementing successful transformations. The book became the change bible for managers worldwide. Now, in his new book, A Sense of Urgency, Kotter shines the spotlight on the crucial first step in his framework: creating a sense of urgency by getting people to actually see and feel the need for change.

About the Author(s)

John Kotter John P. Kotter is Konosuke Matsushita Professor of Leadership, Emeritus, at Harvard Business School, and is widely regarded as the world’s foremost authority on leadership and change. His has been the premier voice on how the best organizations actually do change.


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