August 26, 2011
AMA_Edgewise_1134.mp3 [m]: Play in Popup
It’s 3:00 a.m. Do you know what your customer wants? According to Robert Bloom, author of The New Experts: Win Today’s Newly Empowered Customers at Their Four Decisive Moments, your customer is one second of smartphone research and a twitter review away from being on to the next brand. Bloom explains why anticipating the “3:00 a.m. nightmare” and nailing several make or break, now or never moments throughout the customer experience is the key to making your brand their preference.
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