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How to Manage Your Business's Greatest Asset: Your Customers

Customers are the ultimate asset for all profit-making organizations, yet few companies actively manage customers as an investment.

About the Author(s)

Timothy Keiningham and Lerzan Aksoy Timothy Keiningham is Global Chief Strategy Officer and Executive Vice President of Ipsos Loyalty, one of the world’s largest business research organizations.  Lerzan Aksoy is an associate professor of marketing at Fordham University. They are coauthors, with Luke Williams, of Why Loyalty Matters (BenBella Books, 2009, www.whyloyaltymatters.com).

AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.