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How to Manage Your Business's Greatest Asset: Your Customers

Customers are the ultimate asset for all profit-making organizations, yet few companies actively manage customers as an investment.

About the Author(s)

Timothy Keiningham and Lerzan Aksoy Timothy Keiningham is Global Chief Strategy Officer and Executive Vice President of Ipsos Loyalty, one of the world’s largest business research organizations.  Lerzan Aksoy is an associate professor of marketing at Fordham University. They are coauthors, with Luke Williams, of Why Loyalty Matters (BenBella Books, 2009, www.whyloyaltymatters.com).