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AMA's Training Certificate Program

The training field can change fast, which makes training for trainers crucial. New methodologies. New discoveries about the way adults learn. Changing expectations from trainees—and from your company. Our training the trainer courses give you the practical platform skills and confidence you need to succeed. This powerful seminar puts the latest trends and techniques at your fingertips. Whether you’ve been training for a while or never stepped onto a platform before, this training for trainers workshop will show you how to become a facilitator of learning, not just a presenter. You’ll build confidence, engage your audience from the beginning and leave your trainees praising your training abilities Certificate Programs include additional post-course resources: On demand lessons to reinforce key skills Best practice skill refreshers Articles offering practical tips and tactics

Seminar Number: 08507

5
(568 reviews)
  • In-Person
  • Live Online
  • At Your Company Location

Course Scheduling & Pricing

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About This Course

Designed for professionals who deliver training within their organizations, AMA’s Training Certificate Program builds the skills needed to design, deliver and evaluate effective learning experiences. Participants learn adult learning principles, facilitation techniques and strategies for engaging diverse audiences. Available online or in person, the program covers everything from needs assessment to measuring learning outcomes. Ideal for both new and experienced trainers, it equips you with the skills and confidence to drive behavior change and improve performance across your organization.

Read the FAQs

Who Should Attend

Those new to training, subject-matter experts who need to train others, or trainers who are looking for new, more effective approaches to learning.

  •   In-Person3 Day(s)
    1.8 CEU, 18 PMU
  •   Live Online3 Day(s)
    1.8 CEU, 18 PMU
 
 

The training field can change fast, which makes training for trainers crucial. New methodologies. New discoveries about the way adults learn. Changing expectations from trainees—and from your company. Our training the trainer courses give you the practical platform skills and confidence you need to succeed. This powerful seminar puts the latest trends and techniques at your fingertips. Whether you’ve been training for a while or never stepped onto a platform before, this training for trainers workshop will show you how to become a facilitator of learning, not just a presenter. You’ll build confidence, engage your audience from the beginning and leave your trainees praising your training abilities

Certificate Programs include additional post-course resources:

  • On demand lessons to reinforce key skills
  • Best practice skill refreshers
  • Articles offering practical tips and tactics
  • Boost retention with the latest in adult and accelerated learning techniques
  • Know the group’s needs and adjust your material to meet them
  • Build your credibility and trust with trainees and management
  • Create training that has the right flow from segment to segment
  • Open a workshop with confidence…close it with a wrap-up that guarantees learning

Active Adult Learning

  • Determining how team-building, on-the-job assessment and immediate learning involvement can occur at the earliest stages of a training program

Assessment

  • Distinguishing problems that can be addressed by training
  • Devising questions for use in a training assessment

Objectives

  • Focusing on outcomes and results, rather than topics
  • Crafting learning objectives
  • Identifying objectives as affective, behavioral or cognitive

Planning Active Training

  • Choosing methods and formats to meet an objective
  • Creating a plan of action by using behavioral styles content

Facilitating Presentations and Activities

  • Preparing to deliver a 10- to 15-minute training segment
  • Engaging in a wide range of learning activities

Opening Exercises

  • Sharing reflections on past experiences of opening exercises
  • Developing an opening exercise

Brain-Friendly Lectures

  • Demonstrating differences between brain-friendly and non-brain-friendly lectures
  • Preparing brain-friendly lectures

Lecture Alternatives

  • Sharing information through the jigsaw method
  • Using learning tools and applying lecture alternatives

Experiential Activities

  • Exploring when and how experiential learning approaches can meet training challenges
  • Using mental imagery, role-playing, games and simulations
  • Applying new learning in real time

Extending the Value of Training

  • Describing a variety of blended and supportive tools and activities
  • Deciding when to use tools: before, during or after training for back-on-the-job application

Evaluating Training

  • Using Kirkpatrick’s model and given examples to determine evaluation levels
  • Considering evaluation questions

Facilitating Presentations and Activities

  • Delivering/facilitating an actual 10- to 15-minute training segment
  • Receiving feedback

Closing Activities

  • Experiencing and applying several types of closing activities

Special Feature

Participants receive a complimentary copy of Mel Silberman’s book Active Training: A Handbook of Techniques, Designs, Case Examples and Tips.

* Course specifically developed in conjunction with Mel Silberman.

Learning Objectives

  • Envision, think through, and create a plan of action to ensure an effective training program
  • Infuse training programs with the six elements of training success
  • Use training methods to reach a variety of learners
  • Apply brain-friendly techniques to maximize understanding and retention
  • Using an expansive toolkit, adjust techniques to meet the needs of different learning situations
  • Encourage on-the-job application of knowledge and skills through practice and feedback
  • Recognize the supportive training technologies and blended learning techniques available in the market today
  • Overcome anxiety when delivering training

Introduction to Active Adult Learning

  • Describe how adults learn
  • Identify the six qualities of an active learning program
  • Create an opening exercise to achieve team building and on-the-spot assessment
  • Increase learner participation

Assessment

  • Identify information to obtain in a training needs assessment
  • Develop questions to use in a training needs assessment

Objectives

  • Develop clear training objectives that are focused on outcomes
  • Recognize affective, cognitive, and behavioral objectives

Fulfilling Training Objectives

  • Plan a training module to fulfill an objective
  • Use a variety of training methods and formats
  • Recognize behavioral style differences

Introduction to Facilitating Presentations and Activities

  • Prepare to present and facilitate your own training segment
  • Prepare to give and receive feedback on a training segment

Opening Exercises

  • Select opening exercises to meet training goals
  • Facilitate an opening exercise

Brain-Friendly Lectures

  • Recognize ways to make lectures more effective
  • Conduct lectures that are brain-friendly

Lecture Alternatives

  • Use alternatives to lecturing to address a specific training topic
  • Incorporate lecture alternatives into training programs

Experiential Learning Activities

  • Select experiential learning activities to support training goals
  • Use experiential learning activities to meet training challenges

Extending the Value of Training

  • Incorporate learning tools and approaches into training programs
  • Select approaches to apply learning back on the job

Evaluating Training

  • Develop interim and final evaluations
  • Differentiate the four levels of evaluation

Facilitating Presentations and Activities

  • Deliver a prepared training segment
  • Provide feedback to others on facilitation and nonverbal behavior
  • Incorporate feedback into future training efforts

Closing Activities

  • Use closing activities for the purpose of reviewing, self-assessing, application-planning, and celebrating the end of a training program
  • Summarize key learnings and actions from this seminar
  • Conclude a seminar in a meaningful way

Download Extended Seminar Outline PDF

View a Sample of Our Reviews

5

568 reviews

 
The class was highly effective. The instructor kept us engaged and learning the entire time. The content will be very helpful going forward.
5
Lynn H.
 
Implementation Consultant
 
Industry: Business Services
Trainer was knowledgeable of the material and was able to use this information and apply it to each company's needs.
5
Shawn H.
 
Quality Auditor
 
Industry: Manufacturing, Plastic, Packaging & Containers
Excellent course. Explained that there are a lot of different avenues you can choose from to delivery training that will engage the student and keep them engaged.
5
Todd T.
 
Molding Room Manager
 
Industry: Manufacturing
Love the way the material was cover and all the exercises he gave us. Took me out of my comfort zone and I was glad for it. Very enthusiastic and kept us involved through out the class
5
angelica t.
 
operations
 
Industry: Retail
I enjoyed learning the 6 steps to adult learning, learning the different training methods we can use to keep folks engaged, and learning the key elements to creating a good presentation. It was a very informative class and I will be applying what I learned to my Training.
5
Michelle M.
 
Sr. Customer Care Advocate
 
Industry: Manufacturing

This course is valid for 18 PMUs.

 

American Management Association is accredited by the International Accreditors for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

In-Person Schedule

8 Sessions Available

Live Online Schedule

8 Sessions Available

  • $2,895.00 Non Members
  • $2,595.00 AMA Members
  • $2,567.00 GSA
Date Duration State City Zip
  2026-04-13 2026-04-15 Apr 13, 2026 - Apr 15, 2026 3 Days NY New York 10019 New York Register Now

  2026-04-28 2026-04-30 Apr 28, 2026 - Apr 30, 2026 3 Days MA Boston 02116-5706 Boston Register Now

  2026-06-22 2026-06-24 Jun 22, 2026 - Jun 24, 2026 3 Days NY New York 10019 New York Register Now

  2026-09-28 2026-09-30 Sep 28, 2026 - Sep 30, 2026 3 Days CA San Francisco 94103 San Francisco Register Now

  2026-10-21 2026-10-23 Oct 21, 2026 - Oct 23, 2026 3 Days IL Chicago 60601-5927 Chicago Register Now

  2026-11-04 2026-11-06 Nov 4, 2026 - Nov 6, 2026 3 Days TX Houston 77001 Houston Register Now

  2026-12-02 2026-12-04 Dec 2, 2026 - Dec 4, 2026 3 Days GA Atlanta 30309-7705 Atlanta Register Now

  2026-12-14 2026-12-16 Dec 14, 2026 - Dec 16, 2026 3 Days NY New York 10019 New York Register Now

Frequently Asked Questions

I’m a subject-matter expert (SME) who has been asked to train my team. Is this course right for me?

Yes. This program is specifically designed for professionals who are experts in their field but are new to the world of instructional design and facilitation. It provides the foundational "how-to" of adult learning, moving you from simply knowing your subject to being able to teach it effectively to others.

What does a training certificate program prepare you to do?

A training certificate program prepares professionals to design, deliver and evaluate effective training programs. This program teaches facilitation skills, adult learning principles, presentation techniques and participant engagement strategies. It is ideal for those responsible for leading workshops, onboarding employees or conducting corporate training sessions.

Is this training certificate program available online?

Yes. AMA’s Training Certificate Program is available in an online format, allowing participants to build their training and facilitation skills in a flexible learning environment while still benefiting from instructor guidance and interactive practice.

What skills are covered in this trainer certificate program?

This trainer certificate program covers facilitation techniques, adult learning strategies, instructional planning, audience engagement, managing difficult participants and evaluating learning outcomes. Participants leave with practical tools to improve confidence and credibility as professional trainers.

How is this different from other training courses?

Many training programs focus primarily on presentation skills. AMA’s Training Certificate Program emphasizes adult learning principles, structured facilitation methods and real-time practice, helping participants design and deliver training that drives measurable results.

Can this training certificate program be delivered in-house to help teams build effective training and facilitation skills?

Yes. This program can be delivered at your company, in person or live online, for professionals responsible for training, facilitating, or developing others. Delivery can be tailored to your organization’s learning objectives and audience needs, helping participants design and deliver engaging, effective training experiences. To explore options, please contact us for more information.
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