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Storytelling Power: Secrets for Exceptional Communication

Great stories can move mountains. The best storytellers have the power to persuade people to get behind an idea and give it their total support. Yet the ability to relay a story that people can connect with, are persuaded by and feel passionately about is a rare skill. This seminar will show you how to craft engaging and motivating stories that can spark commitment and passion throughout your organization—and grow your professional influence. Get ready to create your most inspiring messages and convey them with true conviction.

Seminar Number: 02102

4.6
(98 reviews)
  • Live Online
  • At Your Company Location

Course Scheduling & Pricing

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About This Course

Facts may inform, but the power of storytelling is what makes your ideas more engaging, memorable and persuasive. This course helps professionals use narrative more effectively in presentations, meetings and everyday communication. Participants learn how to shape messages with clarity, stronger structure and emotional resonance, making communication land with greater impact, without losing substance.

Read the FAQs

Who Should Attend

Business professionals at all levels, including salespeople, marketers and anyone looking for an innovative and fresh way to stimulate and engage others, in order to get the outcomes they want.

  •   Live Online2 Day(s)
    1.2 CEU, 12 PMU
 
 

Great stories can move mountains. The best storytellers have the power to persuade people to get behind an idea and give it their total support. Yet the ability to relay a story that people can connect with, are persuaded by and feel passionately about is a rare skill. This seminar will show you how to craft engaging and motivating stories that can spark commitment and passion throughout your organization—and grow your professional influence. Get ready to create your most inspiring messages and convey them with true conviction.

  • Use compelling stories to appeal to listeners’ emotions and drive your points home
  • Relay information in an experiential manner for greater impact and understanding
  • Make a more powerful impression in meetings and presentations
  • Win over, influence and gain the trust of clients, customers and colleagues
  • Engage listeners with stories that naturally lead them to reach the conclusions you want them to reach
  • Developing the mental agility to alternate between objective (facts) and subjective (storytelling)
  • Building a bridge of trust with your listeners to carry your facts, proof and benefit messages
  • Learning six kinds of stories: who I am, why I am here, my vision, my values-in-action, teaching and I know what you're thinking
  • Practicing the six principles of how to construct a story: developmental logic, oral language, intention, imagery, participation vs. control and point of view
  • Developing, testing and telling stories that suit the situation

Learning Objectives

  • Tell the Story Like You Speak–Natural and Relaxed
  • Make It Personal and Easy to Relate To
  • Keep It Concise–Omit Unnecessary Detail
  • Be Honest and Transparent
  • Tie the Story to the Purpose of the Event

Leadership Through Storytelling

  • Identify the New Methods of Leading Through Storytelling
  • Describe How to Lead Through Leadership Storytelling
  • Describe the Differences Between Impact and Influence

Designing a Strong Story

  • Apply the SPAR Model of Storytelling
  • Practice the Techniques for Storytelling

When and How to Use Storytelling

  • Identify When to Use Storytelling
  • Describe the Elements of How to Tell a Story

Story Origin Resources

  • Identify Where Stories Come From
  • Describe the Six Types of Stories

Storytelling Hints

  • Identify the Best Practice Hints for Being a Good Storyteller
  • Describe the Advantages of Storytelling in Leadership

Putting It All Together

  • Create a Story Using My Story Grid
  • Create Future Repository of Stories Using All Learned Tools

Download Extended Seminar Outline PDF

View a Sample of Our Reviews

4.6

98 reviews

 
Overall, this was a very well done training with LOTS of practice, engagement, and hands-on experience. I had hoped that this would be more geared toward presentation building, but found out it was more of an advanced presentation skills class (utilizing storytelling).
4
Craig D.
 
Director Global Revenue Management
 
Industry: Manufacturing
Gave me different insights how to effectively implement storytelling into your presentation.
5
Gertjan v.
 
MANAGER STRATEGIC SALES SUPPORT
 
Industry: Manufacturing
great - i learned a lot of tools which will help me using the storytelling technique on a day to day, in spite of using zoom for two entire days which can be challenging in itself.
5
Andreas F.
 
VP Operations
 
Industry: Manufacturing
This is one of the best training courses I have ever taken. The instructor was exceptional and kept the class engaged for the duration of the course. His varied experiences provided real-world examples and enabled him to provide great feedback on our communication challenges.
5
Tara C.
 
TRANSPORTATION PROGRAM ANALYST
 
Industry: Government
I thought the course was good. Left with learning points that will be used going forward in both personal and work settings.
4
Jason F.
 
Demand Planning
 
Industry: Manufacturing

This course is valid for 12 PMUs.

American Management Association is accredited by the International Accreditors for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

Live Online Schedule

2 Sessions Available

Frequently Asked Questions

How can storytelling improve communication in business?

Storytelling in business helps professionals communicate ideas in a way that is engaging, memorable and persuasive. Instead of relying only on facts or data, business storytelling connects information with real examples and experiences that audiences can easily understand. When used effectively, storytelling strengthens presentations, improves business communication and helps leaders influence decisions.

What will I learn in this storytelling course?

This program teaches professionals how to use storytelling techniques to communicate ideas more effectively. Participants learn how to structure stories, connect with audiences, and deliver messages that capture attention and inspire action. These business storytelling skills help professionals make presentations more impactful and improve everyday workplace communication.

Can storytelling help make presentations more engaging?

Yes. Many professionals struggle to keep audiences engaged during presentations. By using storytelling techniques, presenters can turn complex ideas into relatable examples that capture attention and improve understanding. Storytelling in presentations helps audiences remember key points and stay engaged throughout the discussion.

How can storytelling help professionals influence and persuade others?

Effective business storytelling helps professionals communicate ideas in a way that resonates with their audience. Stories create emotional connection and context, which can make messages more persuasive than facts alone. When used strategically, storytelling skills help professionals influence stakeholders, motivate teams and communicate vision more clearly.

Is this course helpful for sales, marketing and leadership professionals?

Absolutely. Professionals in sales, marketing and leadership roles often rely on strong storytelling skills to communicate value, inspire teams and connect with audiences. This course helps participants develop business storytelling techniques that make their messages more compelling and memorable.

Who should attend this storytelling training?

This program is designed for business professionals at all levels who want to strengthen their communication and storytelling skills. It is especially valuable for professionals who present ideas, lead teams, influence stakeholders or want to engage audiences more effectively through business storytelling.
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