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Principles of Professional Selling

Thousands of salespeople have prospered by attending AMA’s most popular professional sales training seminar.

No matter how great your product or service is, or how talented a salesperson you are, you will not be able to close the deal if you cannot tell your clients how what you’re selling will benefit them. Through this intensive professional sales training seminar, you will learn how to gain your clients business by earning their trust. Go through the entire sales process and discover the most modern sales methods today—consultative/solutions selling. You’ll leave this professional sales training workshop better equipped to develop presentations that meet your clients real needs…create a specific sales plan to achieve your sales goals…influence the right buyers and close the sale with ease.

Seminar Number: 05520

  • In a Classroom
  • Your Company Location

Course Scheduling & Pricing

Who Should Attend

Sales professionals with a minimum of one year of sales experience, veterans who want to refresh their skills and managers who want to learn professional sales training techniques to train salespeople.

Note: This course is not for novices; see seminar # 5510 Fundamental Selling Techniques for the New or Prospective Salesperson.

  •   Classroom3 Day(s)
    1.8 CEU
 

No matter how great your product or service is, or how talented a salesperson you are, you will not be able to close the deal if you cannot tell your clients how what you’re selling will benefit them. Through this intensive professional sales training seminar, you will learn how to gain your clients business by earning their trust.

Go through the entire sales process and discover the most modern sales methods today—consultative/solutions selling. You’ll leave this professional sales training workshop better equipped to develop presentations that meet your clients real needs…create a specific sales plan to achieve your sales goals…influence the right buyers and close the sale with ease.

  • Develop a master plan to manage the sales process
  • Win the confidence and trust of prospects by learning as much as possible about their needs
  • Successfully sell on a consultative level, using effective interviewing techniques
  • Effectively communicate your product/service superiority
  • Build long-term sales relationships by offering solutions
  • Uncover customer resistance and overcome objections
  • Know when—and how—to close the sale
  • Productively manage your time and territory
  • Planning: using competitive analysis to gain more business
  • Matching your sales approach to the personality style of your customer
  • Becoming a problem solver: supplier-based selling vs. selling a solution
  • Developing new business while maintaining existing account
  • Managing key-account and key-prospect relationships

Special Feature

This Seminar Features Blended Learning

AMA Blended Learning combines instructor-led training with online pre- and post-seminar assessments, tune-up courses and other resources to maximize your training goals. Through a blend of proven instructor-led seminars and powerful online technology, AMA Blended Learning provides a compelling and more comprehensive experience for the learner - producing a greater return-on-investment for the employer and the seminar participant

Learning Objectives

  • Define Your Own Strengths and Areas to Improve, as Well as Create an Action Plan for Future Development
  • Develop Plans and Tools for Operating Your Business More Effectively
  • Demonstrate the Skills That Identify You as a True Sales Professional
  • Approach Your Customers and Prospects in a Consultative Manner
  • Manage Your Time and Capitalize on the Most Productive Opportunities

Professionalism

  • Set Your Learning Goals for This Class
  • Define “Professionalism”
  • Identify the Habits of Productive Salespeople

Planning

  • Define and Perform a Competitive Analysis
  • Complete an Account Profile of One of Your Best Customers
  • Identify the Key Contacts in Each of Your Accounts

Listening

  • Identify the Elements of Good Listening
  • Identify the Barriers to Effective Listening, as Well as Techniques of Attentive and Active Listening
  • Demonstrate Your Proficiency in Active, Attentive Listening

Personal Styles

  • Identify Your Own Personal Style
  • Identify the Personal Styles of Others
  • Identify an Ideal Sales Approach to Match the Personal Style of Your Customer

Becoming a Problem Solver

  • Explain the Difference Between Supplier-Based Selling and Customer Problem Solving
  • Develop a Plan for Using a Consultative Selling Approach for Your Business

The Sales Process

  • Describe the Steps of the Sales Process
  • Demonstrate the Skills Associated with Each Element of the Sales Process
  • Conduct Effective Sales Calls, from the Initial Greeting to the Final Commitment

Individual Evaluation

  • Apply the Skills Associated with Each Element of the Sales Process
  • Reinforce Your Understanding of the Sales Process By Critiquing Various Presentations
  • Improve Your Professional Selling Skills By Reviewing and Evaluating Your Own Presentation

New Business Development

  • Identify and Develop New Business Strategies for Yourself
  • Qualify a Business Opportunity to Determine Where Your Time Is Best Spent
  • Develop a Prospecting Call Strategy and Script Alternatives

Territory and Account Management

  • Differentiate Between Territory Management and Territory Coverage
  • Analyze Your Territory and Account Base and Set Goals
  • Analyze Key-Account Relationships
  • Perform an Account Penetration Analysis

Time Management

  • Develop an Objective Tracking System
  • Effectively Prioritize Your Work and Manage Your Time
Download Extended Seminar Outline PDF

American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

Classroom Schedule

12 Sessions Available

  • $2,445.00 Non Members
  • $2,195.00 AMA Members
  • $1,984.00 GSA
Date Duration State City Zip
  2019-08-12 2019-08-14 Aug 12, 2019 - Aug 14, 2019 3 Days IL Chicago 60601 Chicago Register Now

  2019-09-18 2019-09-20 Sep 18, 2019 - Sep 20, 2019 3 Days NY New York 10019 New York Register Now

  2019-09-23 2019-09-25 Sep 23, 2019 - Sep 25, 2019 3 Days TX Houston 77042-4559 Houston Register Now

  2019-10-14 2019-10-16 Oct 14, 2019 - Oct 16, 2019 3 Days CA San Francisco 94103-3156 San Francisco Register Now

  2019-10-28 2019-10-30 Oct 28, 2019 - Oct 30, 2019 3 Days GA Atlanta 30309-7705 Atlanta Register Now

  2019-11-13 2019-11-15 Nov 13, 2019 - Nov 15, 2019 3 Days IL Chicago 60601 Chicago Register Now

  2019-12-16 2019-12-18 Dec 16, 2019 - Dec 18, 2019 3 Days DC Arlington/Washington 22202-4807 Arlington/Washington Register Now

  2020-02-05 2020-02-07 Feb 5, 2020 - Feb 7, 2020 3 Days NY New York 10019 New York Register Now

  2020-02-10 2020-02-12 Feb 10, 2020 - Feb 12, 2020 3 Days IL Chicago 60601 Chicago Register Now

  2020-03-11 2020-03-13 Mar 11, 2020 - Mar 13, 2020 3 Days TX Dallas 75001 Dallas Register Now

  2020-03-30 2020-04-01 Mar 30, 2020 - Apr 1, 2020 3 Days CA San Francisco 94103-3156 San Francisco Register Now

  2020-04-08 2020-04-10 Apr 8, 2020 - Apr 10, 2020 3 Days GA Atlanta 30309-7705 Atlanta Register Now

2445.00 $
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