Steve Cone on Successful Marketing Through a Recession

Published: Jan 24, 2019

Most managers and executives don’t have a clear system for ensuring the support they need from those around them. In The Power of Strategic Commitment (AMACOM), authors Josh Leibner and Gershon Mader advise on how improve strategic processes by enlisting the support of managers, employees, boards, suppliers, investors, and others. The book outlines the key factors that determine commitment, providing powerful ways to build buy-in that cost nothing. Josh Leibner and Gershon Mader are consultants, speakers, and founding partners of Quantum Performance, Inc., a leading edge management consulting firm with Global 1,000 clients including Capital One, Sysco, Prudential Financial, Cushman and Wakefield, Zurich Financial, the United Way, and many others. For additional training on this topic, consider these AMA seminars: * Moving from an Operational Manager to a Strategic Thinker * Interpersonal Skills for Managers * Project Team Leadership: Building Commitment Through Superior Communication * Getting Results Without Authority To learn more, read these AMACOM Books: * The Power of Strategic Commitment by Josh Leibner, Gershon Mader, Alan Weiss, Ph.D.A veteran marketing executive offers valuable, tested ideas on what really works—and doesn't—in marketing.With more than 35 years at the top of the marketing profession, Steve Cone has led campaigns for many companies including Citigroup, American Express, Fidelity, Apple, and United Airlines, as well as presidential campaigns for both major parties.AMA_Edgewise_0928.mp3