Sander Flaum on Turning Big Ideas into Big Profits

    Jan 24, 2019

    Sander Flaum talks about how to make sure your great ideas make it all the way to production. No one needed an iPhone; we all wanted one. Steve Jobs didn’t bother doing any market research, it would have been useless. Once he had a great idea he ran with it, got it turned around quickly, and now iPhones are ubiquitous. According to Sander Flaum, author of the new book Big Shoes: How Successful Leaders Grow into New Roles, that’s what all successful CEOs do. If a CEO wants to stick around, he or she not only will cultivate ideas but will make sure something gets done.AMA_Edgewise_1036.mp3