Phil Rosenzweig on the Halo Effect and How to Fight It Published: Jan 24, 2019 Phil Rosenzweig's new book The Halo Effect... and the Eight Other Business Delusions That Deceive Managers offers a sharp critique of current management thinking, exposing many of the errors and mistaken ideas that pervade the business world, and...Phil Rosenzweig's new book The Halo Effect... and the Eight Other Business Delusions That Deceive Managers offers a sharp critique of current management thinking, exposing many of the errors and mistaken ideas that pervade the business world, and suggests a more accurate way to think about company performance. He is a professor at IMD, the International Institute for Management Development, in Lausanne, Switzerland, where he works with leading companies on questions of strategy and organization.AMA_Edgewise_0720.mp3