Nick Webb on What Customers Crave

    Jan 24, 2019

    What sets you apart isn't your product but the experience surrounding your product. What sets you apart isn't your product but the experience surrounding your product. People don't go to Starbucks just for the coffee, they go for the experience. Nick Webb, author of What Customers Crave, published by AMACOM, joins us to talk about how to cultivate the perfect customer experience, even if you're selling widgets, not lattes.AMA_Edgewise_1638.mp3