Ken Gronbach on the Nuances of Generational Marketing

    Jan 24, 2019

    In his book Rebuilding Brand America (AMACOM), Dick Martin argues that in today's global economy, American companies can no longer afford to overlook how anti-American sentiment affects their business. He then looks at how some of America's best companies have risen to this challenge, and in doing so have thrived in international markets while being recognized as ambassadors of goodwill across the world. Dick was excecutive vice president of public relations, employee communications and brand management for AT&T. He has published articles in The Harvard Business Review and other media, and is the author of Tough Calls. For related reading from AMACOM Books: Rebuilding Brand America, by Dick MartinKen Gronbach is a nationally recognized consultant and researcher on Demography and Generational Marketing. His new book "Common Census: The Counterintuitive Guide to Intergenerational Marketing" is about the radical changes affecting U.S. business...

    Ken Gronbach is a nationally recognized consultant and researcher on Demography and Generational Marketing. His new book Common Census: The Counterintuitive Guide to Intergenerational Marketing is about the radical changes affecting U.S. business, economy, and culture caused by massive population shifts from generation to generation. He shares his observations on how marketers can respond to these changes.AMA_Edgewise_0711.mp3