Jaynie Smith on Competitive Advantage

Published: Jan 24, 2019
Modified: Aug 22, 2019

Jaynie Smith on Competitive Advantage

How do you define your competitive advantage?

Synopsis

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Jaynie L. Smith is the author of Creating Competitive Advantage and president of Smart Advantage, Inc., a marketing/management consultancy whose clients range from mid-sized to Fortune 500 companies. She consults nationally and internationally with CEOs and executives, helping their businesses define competitive advantages.AMA_Edgewise_0703.mp3