Howard Gardner on the Need for Multiple "Minds"

    Jan 24, 2019

    C.J. Hayden is a Master Certified Coach and principal of Wings Business Coaching, LLC, a firm that teaches self-employed professionals to make more money with less effort. Hayden is the author of Get Clients NOW!™ (AMACOM) and The One-Person Marketing Plan Workbook. Since 1992, C.J. has been teaching professionals and business owners to make a better living doing what they love. Her Get Clients NOW! system has been adopted by thousands of entrepreneurs and sales people, and licensed to almost 300 facilitators in ten countries. She has taught marketing for John F. Kennedy University, Mills College, Lifeprint, SCORE and the U.S. Small Business Administration. She also writes on marketing for Home Business, Selling Power and About.com. C.J. was a founding director of the worldwide Professional & Personal Coaches Association (now part of the International Coach Federation). She also founded and served as editor of Being in Action: The Journal of Professional & Personal Coaching, and currently serves on the boards of Choice: The Magazine of Professional Coaching and Global Initiative to Advance Entrepreneurship. C.J. is a Master Certified Coach and has taught coaching skills for The Coaches Training Institute, Marriott International, Wells Fargo Bank, and BP Amoco.

    A popular speaker and seminar leader, C.J. has presented hundreds of programs on relationship marketing, fearless self-promotion, and entrepreneurial success to corporate clients, professional associations, and small businesses. Her articles have been published internationally in Home Business, Selling Power, and SalesDoctors magazines, and in numerous regional publications, including California Job Journal and Bay Area BusinessWoman. She contributes regularly to dozens of web sites, including Eyes on Sales, Business KnowHow, and Sharper Training.

    C.J. has been featured in Working Woman, Home Office Computing, and Costco Connection, and in numerous books, including Get Slightly Famous, How to Position Yourself as the Obvious Expert, and The Business and Practice of Coaching. She has been profiled internationally by newspapers, magazines, and television. C.J. regularly appears on syndicated radio programs such as "In Pursuit of Success" and "Small Business Focus."

    For additional training on this topic, consider these AMA seminars:

    Fundamental Selling Techniques for the New or Prospective Salesperson
    Fundamentals of Marketing: Your Action Plan for Success
    AMA's Advanced Course in Strategic Marketing
    Strategies for Developing Effective Presentation Skills

    For related reading from AMACOM Books:

    Get Clients Now!
    The Accidental Salesperson
    Buzz: How to Create It and Win with It
    The Giants of Sales
    The Instant Sales Pro
    The Marketing Plan, 3rd edition

    Howard Gardner is the John H. and Elisabeth A. Hobbs Professor of Cognition and Education at the Harvard Graduate School of Education. He also holds positions as Adjunct Professor of Psychology at Harvard University and Senior Director of Harvard...Howard Gardner is the John H. and Elisabeth A. Hobbs Professor of Cognition and Education at the Harvard Graduate School of Education. He also holds positions as Adjunct Professor of Psychology at Harvard University and Senior Director of Harvard Project Zero. Among numerous honors, Gardner received a MacArthur Prize Fellowship in 1981.

    In 1990, he was the first American to receive the University of Louisville's Grawemeyer Award in Education and in 2000 he received a Fellowship from the John S. Guggenheim Memorial Foundation. He has received honorary degrees from twenty-one colleges and universities, including institutions in Ireland, Italy and Israel. In 2004 he was named an Honorary Professor at East China Normal University in Shanghai. In 2005 he was selected by Foreign Policy and Prospect magazines as one of 100 most influential public intellectuals in the world.

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