Esther Choy on Letting the Story Do the Work Published: Jan 24, 2019 Stories have a beginning, a middle, and an end, that's it. However, there is some nuance that can make a blah story into a memorable one. Stories have a beginning, a middle, and an end, that's it. However, there is some nuance that can make a blah story into a memorable one. Stories have a beginning, a middle, and an end, that's it. However, there is some nuance that can make a blah story into a memorable one. Esther Choy, author of Let the Story Do the Work, published by AMACOM, joins us with some ways to punch up your storytelling skills that will have people eager to hear more.AMA_Edgewise_1735.mp3