Dr. Betsy Kruger on Finding and Targeting Your Star Customers

    Jan 24, 2019

    Dr. Betsy Kruger, author of the book Top Market Strategy: Applying the 80/20 Rule, explains how businesses can use this system to quadruple their profits. She also discusses a commonly overlooked but, key factor in increasing profit, customer loyalty. She stresses the importance of gaining quality customer relations as opposed to mere mass. Dr. Kruger explains how to identify the customers in the top 20% and how to specifically target them with your marketing strategy. She shares insight on how companies such as Subway and Harley Davidson have used this method to create a win-win scenario for the brand and consumer.Applying Pareto’s Principle to Your BrandDr. Betsy Kruger, author of the book Top Market Strategy: Applying the 80/20 Rule, explains how businesses can use this system to quadruple their profits. She also discusses a commonly overlooked but key factor in increasing profit: customer loyalty. Stressing the importance of gaining quality customer relations as opposed to mere mass, Dr. Kruger explains how to identify the customers in the top 20% and how to specifically target them with your marketing strategy. She discusses on how companies such as Subway and Harley Davidson have used this method to create a win-win scenario for the brand and consumer.AMA_Edgewise_1209.mp3