C.K. Prahalad and M.S. Krishnan on the New Age of Innovation Published: Jan 24, 2019 Our errors are what make us human, but until now, they have been largely ignored by those around us, whether they make a complex public policy or sell us a plain old bottle of wine. In a new book, Nudge, Economist Richard Thaler and legal scholar Cass Sunstein, invite us into an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for them to choose what is best for themselves, their families, and their society. Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago’s Graduate School of Business. For additional training on this topic, consider these AMA seminars: * High-Impact Decision Making: Reducing Risks, Maximizing Results * Get Sharp: Smarter Decision Making and Critical Thinking for Administrative Professionals * Real World Financial Decision Making: Applying the Tools of Corporate Finance * Market Research: How to Get the Right Data to Make the Right Decisions * Managing Chaos: Tools to Set Priorities and Make Decisions under Pressure To learn more, read these AMACOM Books: * How Great Decisions Get Made, by Don Maruska * No Limit: The Texas Hold'Em Guide to Winning in Business, by Donald G. Krause, Jeff CarterIn their new book The New Age of Innovation: Driving Cocreated Value Through Global Networks, authors C.K. Prahalad and M.S. Krishnan argue that the key to creating value and the future growth of every business depends on accessing a global network of...In their new book The New Age of Innovation: Driving Cocreated Value Through Global Networks, authors C.K. Prahalad and M.S. Krishnan argue that the key to creating value and the future growth of every business depends on accessing a global network of resources to co-create unique experiences with customers, one at a time. To achieve this, CEOs, executives, and managers at every level must transform their business processes, technical systems, and supply chain management, implementing key social and technological infrastructure requirements to create an ongoing innovation advantage. Dr. C.K. Prahalad was born in the town of Coimbatore in Tamil Nadu. He studied physics at the University of Madras (now Chenai). He worked as a manager in a branch of the Union Carbide battery company, before continuing his education in the United States, and earning a PhD from Harvard. He has taught in India and America, eventually joining the faculty of the University of Michigan's Business School, where he holds the Harvey C Fruehauf chair of Business Administration. Dr. M. S. Krishnan is Mary and Mike Hallman e-Business Fellow, Area Chairman and Professor of Business Information Technology at the University of Michigan Business School. Dr, Krishnan is also a Co-Director of the Center for Global Resource Leverage:India at the Michigan Business School. Dr. Krishnan received his Ph.D. in Information Systems from the Graduate School of Industrial Administration, Carnegie Mellon University in 1996. He was awarded the ICIS Best Dissertation Prize for his Doctoral Thesis on "Cost and Quality Considerations in Software Product Management". His research interest includes Corporate IT strategy, Business value of IT investments, and management of distributed business processes, software engineering economics, metrics and measures for quality, productivity and customer satisfaction for products in software and information technology industries.AMA_Edgewise_0822.mp3