C.J. Hayden on How to Market Yourself

Published: Jan 24, 2019
Modified: Aug 22, 2019



C.J. Hayden is a Master Certified Coach and principal of Wings Business Coaching, LLC, a firm that teaches self-employed professionals to make more money with less effort. Hayden is the author of Get Clients NOW!™ (AMACOM) and The One-Person Marketing Plan Workbook. Since 1992, C.J. has been teaching professionals and business owners to make a better living doing what they love. Her Get Clients NOW! system has been adopted by thousands of entrepreneurs and sales people, and licensed to almost 300 facilitators in ten countries. She has taught marketing for John F. Kennedy University, Mills College, Lifeprint, SCORE and the U.S. Small Business Administration. She also writes on marketing for Home Business, Selling Power and About.com. C.J. was a founding director of the worldwide Professional & Personal Coaches Association (now part of the International Coach Federation). She also founded and served as editor of Being in Action: The Journal of Professional & Personal Coaching, and currently serves on the boards of Choice: The Magazine of Professional Coaching and Global Initiative to Advance Entrepreneurship. C.J. is a Master Certified Coach and has taught coaching skills for The Coaches Training Institute, Marriott International, Wells Fargo Bank, and BP Amoco.

A popular speaker and seminar leader, C.J. has presented hundreds of programs on relationship marketing, fearless self-promotion, and entrepreneurial success to corporate clients, professional associations, and small businesses. Her articles have been published internationally in Home Business, Selling Power, and SalesDoctors magazines, and in numerous regional publications, including California Job Journal and Bay Area BusinessWoman. She contributes regularly to dozens of web sites, including Eyes on Sales, Business KnowHow, and Sharper Training.

C.J. has been featured in Working Woman, Home Office Computing, and Costco Connection, and in numerous books, including Get Slightly Famous, How to Position Yourself as the Obvious Expert, and The Business and Practice of Coaching. She has been profiled internationally by newspapers, magazines, and television. C.J. regularly appears on syndicated radio programs such as "In Pursuit of Success" and "Small Business Focus."

For additional training on this topic, consider these AMA seminars:

Fundamental Selling Techniques for the New or Prospective Salesperson

Fundamentals of Marketing: Your Action Plan for Success

AMA's Advanced Course in Strategic Marketing

Strategies for Developing Effective Presentation Skills

For related reading from AMACOM Books:

Get Clients Now!

The Accidental Salesperson

Buzz: How to Create It and Win with It

The Giants of Sales

The Instant Sales Pro

The Marketing Plan, 3rd edition