Bruce Tulgan on How to Manage Generation Y

Published: Jan 24, 2019

With more than 35 years at the top of the marketing profession, Steve Cone has led campaigns for many companies including Citigroup, American Express, Fidelity, Apple, and United Airlines, as well as presidential campaigns for both major parties. Steve is currently Executive Vice President and Senior Advisor at Epsilon, and works directly with clients in all industries to design, implement, measure and optimize multichannel marketing programs. He’s a leading authority on consumer marketing and the author of the bestselling books, Steal These Ideas: Marketing Secret That Will Make You A Star and Power Lines: Words That Sell Brands, Grip Fans, and Sometimes Change History. For additional training on this topic, consider these AMA seminars: * Fundamentals of Marketing: Your Action Plan for Success * Measuring and Maximizing Marketing ROI * AMA's Advanced Course in Strategic Marketing * Aligning Marketing and Sales: Achieve Success Through Collaboration * Market Research: How to Get the Right Data to Make the Right Decisions To learn more, read these AMACOM Books: * Chaotics by Philip Kotler, John A. CaslioneNow is the perfect time for business leaders, managers, and other so-called grownups to give a much needed reality check to the Generation Y employees that are on their staffs, those born between 1978 and 1990. This is the argument posed by Bruce Tulgan in his new book Not Everyone Gets A Trophy: How To Manage Generation Y.AMA_Edgewise_0927.mp3