Aviad Meitar on Refreshing Romania with Pepsi

    Jan 24, 2019

    Aviad Meitar's incredible journey to bring Pepsi to Romania.A familiar brand in America but overseas, Pepsi was not a household name until now. In his new book, An Unimaginable Journey: How Pepsi Beat the Odds in Romania, Aviad Meitar explains how Romania as an emerging economy was poised to become a significant trade partner with the rest of Europe and overseas. By bringing new skills, sales and management to a community eager to learn, he oversaw the Pepsi's growth to the ultimate sale of the business to PepsiCo’s 2nd largest bottler worldwide in mid 2006.AMA_Edgewise_1022.mp3