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Becoming a Trusted Advisor: How to Develop More Valuable Customer Relationships

Reinforce your value to customers at every touchpoint.

In competitive times like these, customers are constantly reevaluating service providers and vendors. Developing a solid rapport with customers is the key to achieving stability and growing business. This workshop shows you the principles and practices of moving from being just a service provider to becoming a trusted advisor and a highly valued business partner. Learn proven skills for navigating critical conversations aligned with client business goals and maintaining positive communication with a consultative mindset. Get hands-on practice applying these skills in class. After just 1 day, you’ll know how to build relationships that can thrive in any business climate.

Seminar Number: 05166

  • In a Classroom
  • Online
  • Your Company Location

Course Scheduling & Pricing

Who Should Attend

Customer facing professionals and internal staff who wish to deepen their relationships with clients, build business partnerships, or increase sales.

  •   Classroom1 Day(s)
    0.6 CEU
  •   Online1 Lesson(s)
    0.6 CEU
 

In competitive times like these, customers are constantly reevaluating service providers and vendors. Developing a solid rapport with customers is the key to achieving stability and growing business. This workshop shows you the principles and practices of moving from being just a service provider to becoming a trusted advisor and a highly valued business partner. Learn proven skills for navigating critical conversations aligned with client business goals and maintaining positive communication with a consultative mindset. Get hands-on practice applying these skills in class. After just 1 day, you’ll know how to build relationships that can thrive in any business climate.

  • Learn to transform client challenges into opportunities
  • Navigate critical conversations for mutual benefit
  • Know the process for gaining trusted advisor status
  • Craft compelling messages that inspire and influence
  • Recognize personality types to adapt your communication style
  • Articulating how you help clients achieve business goals
  • Using communication skills that build trust and rapport
  • Planning to identify and align with client styles
  • Managing responses to challenging client situations
  • Practicing the art of influencing

Learning Objectives

  • Apply Skills That Strengthen Client Relationships
  • Recognize Behaviors That Earn the Trust and Confidence of Clients
  • Build a Deep Understanding of Client Needs So You Can Help Them to Better Achieve Their Goals
  • Interpret Situations to Adapt Your Communication Style

Client Focus

  • Distinguish Between a Client-facing Representative and a Trusted Advisor
  • Uncover a Client’s Challenges and Desired Business Outcomes

Communicating Effectively

  • Use Communication Skills to Build Rapport and Trust
  • Develop Your Listening Skills and Understand the Value of Doing So
  • Ask Questions Appropriate for the Situation
  • Recognize the Power of Nonverbal Communication
  • Initiate Conversations

Adapting Your Communication Style to Match Your Client’s

  • Recognize the Personal Styles of Different Clients
  • Plan How to Identify and Align with Different Client Styles
  • Practice Using Your Knowledge of Personal Styles to Communicate More Effectively

Addressing Challenging Client Situations

  • Diagnose Challenging Client Situations and Respond in Ways That Benefit the Relationship
  • Turn a Challenge into an Opportunity
  • Respond to Defensiveness

Download Extended Seminar Outline PDF

Classroom Schedule

3 Sessions Available

Online Schedule

4 Sessions Available

  • $1,495.00 Non Members
  • $1,345.00 AMA Members
  • $1,132.00 GSA
Date Duration State City Zip
  2022-12-01 2022-12-01 Dec 1, 2022 1 Days DC Arlington/Washington 22202-4807 Arlington/Washington Register Now

  2023-02-06 2023-02-06 Feb 6, 2023 1 Days CA San Francisco 94103 San Francisco Register Now

  2023-05-12 2023-05-12 May 12, 2023 1 Days IL Chicago 60601 Chicago Register Now

1495.00 $
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