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Assertiveness Training for Women in Business

In todays ever changing business environment it is vital for women to have an assertive voice in business. Assertiveness techniques, when used effectively, can enhance almost every aspect of your job and life — Knowing which tools and techniques to use, and how and when to use them, is critical. AMA’s assertiveness training for women is a 2-day seminar that addresses the unique challenges women face in business and provides them with the assertiveness techniques essential for survival and advancement in their industry. With these skills, women can feel secure that they are sending the right signals that elicit the right responses. They will help you command respect while being respectful and handle almost any situation you’re likely to encounter without seeming overbearing. AMA's assertiveness training for women gives you the opportunity to practice fundamental assertiveness skills and to share your concerns with other women in a supportive and encouraging learning environment. You’ll assess your leadership style and then apply the new skills and tools you learn directly to one of your own challenges, receive feedback, and refine your skills. Return to work with a complete and flexible plan for achieving the kind of assertiveness your position demands.

Seminar Number: 02528

5
(558 reviews)
  • In-Person
  • Live Online
  • At Your Company Location

Course Scheduling & Pricing

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About This Course

It can be a challenge to advocate for your ideas and set clear boundaries in the workplace. This course on assertiveness training is designed specifically for women in business who want to communicate with greater confidence and authority. You'll learn to express your point of view clearly and constructively, handle difficult conversations with poise and say "no" without guilt. It's focused on building the skills for effective assertiveness in business, empowering you to own your voice and advance your career.

Read the FAQs

Who Should Attend

Female business professionals who want to strengthen their assertiveness techniques, alleviate weaknesses and improve their communication skills as they relate to being assertive in business

  •   In-Person2 Day(s)
    1.2 CEU, 14 CPE, 12 PDU, 18 PMU
  •   Live Online2 Day(s)
    1.2 CEU, 14 CPE, 12 PDU, 18 PMU
 
 

In todays ever changing business environment it is vital for women to have an assertive voice in business. Assertiveness techniques, when used effectively, can enhance almost every aspect of your job and life — Knowing which tools and techniques to use, and how and when to use them, is critical. AMA’s assertiveness training for women is a 2-day seminar that addresses the unique challenges women face in business and provides them with the assertiveness techniques essential for survival and advancement in their industry. With these skills, women can feel secure that they are sending the right signals that elicit the right responses. They will help you command respect while being respectful and handle almost any situation you’re likely to encounter without seeming overbearing.

AMA's assertiveness training for women gives you the opportunity to practice fundamental assertiveness skills and to share your concerns with other women in a supportive and encouraging learning environment. You’ll assess your leadership style and then apply the new skills and tools you learn directly to one of your own challenges, receive feedback, and refine your skills. Return to work with a complete and flexible plan for achieving the kind of assertiveness your position demands.

  • Define assertiveness and its key characteristics
  • Describe your individual journey to build effective assertiveness competence
  • Demonstrate assertiveness techniques using supportive communication behaviors
  • Develop an action plan to incorporate assertiveness techniques in the workplace

Foundations of Assertiveness

  • Define assertiveness
  • Distinguish among passive, assertive, and aggressive behaviors
  • Discuss how socialization affects your behavior in the business environment
  • Identify personal work situations and obstacles that challenge assertive behavior

Assertiveness and You

  • Identify your assertiveness style preferences
  • Assess and identify strengths and weaknesses of your assertiveness style
  • Practice using an assertive communication model
  • Discuss how value systems impact your assertiveness
  • Identify ways to reduce role conflict

Empowered and Assertively Responsive

  • Define and assess professional self-esteem
  • Practice the elements of assertive responsiveness
  • Plan for implementing empowered behaviors and communication

Assertive Communications Skills

  • Identify effective communication skills that exude assertive confidence
  • Apply active and reflective listening skills to build assertive skills
  • Listen and respond assertively to feedback and criticism

Assertive Balance

  • Identify techniques for preventing and coping with stress
  • Discuss the nature and value of women support networks and resources
  • Plan for continuing assertiveness growth

Assertive Techniques and Practices

  • Describe four special assertive techniques
  • Say “No” and survive

Assertiveness and Leading

  • Identify new ways to use assertive leadership in your personal and professional life

Special Feature

AMA's assertiveness training for women gives you the opportunity to practice fundamental assertiveness skills and to share your concerns with other women in a supportive and encouraging learning environment. You’ll assess your leadership style and then apply the new skills and tools you learn directly to one of your own challenges, receive feedback, and refine your skills. Return to work with a complete and flexible plan for achieving the kind of assertiveness your position demands.

Learning Objectives

  • Define Assertiveness and Its Key Characteristics
  • Describe Your Individual Journey to Build Effective Assertiveness Competence
  • Demonstrate Assertiveness Techniques Using Supportive Communication Behaviors
  • Develop an Action Plan to Incorporate Assertiveness Techniques in the Workplace

Foundations of Assertiveness

  • Define Assertiveness
  • Distinguish Among Passive, Assertive, and Aggressive Behaviors
  • Discuss How Socialization Affects Your Behavior in the Business Environment
  • Identify Personal Work Situations and Obstacles That Challenge Assertive Behavior

Assertiveness and You

  • Identify Your Assertiveness Style Preferences
  • Assess and Identify Strengths and Weaknesses of Your Assertiveness Style
  • Practice Using an Assertive Communication Model
  • Discuss How Value Systems Impact Your Assertiveness
  • Identify Ways to Reduce Role Conflict

Empowered and Assertively Responsive

  • Define and Assess Professional Self-Esteem
  • Practice the Elements of Assertive Responsiveness
  • Plan For Implementing Empowered Behaviors and Communication

Assertive Communication Skills

  • Identify Effective Communication Skills That Exude Assertive Confidence
  • Apply Active and Reflective Listening Skills to Build Assertive Skills
  • Listen and Respond Assertively to Feedback and Criticism

Assertive Balance

  • Identify Techniques for Preventing and Coping with Stress
  • Discuss the Nature and Value of Women Support Networks and Resources
  • Plan for Continuing Assertiveness Growth

Assertive Techniques and Practices

  • Describe Four Special Assertive Techniques
  • Say “No” and Survive

Assertiveness and Leading

  • Identify New Ways to Use Assertive Leadership in Your Personal and Professional Life

Download Extended Seminar Outline PDF

View a Sample of Our Reviews

5

558 reviews

 
There was so much information imparted that will be helpful in my career. I wish I could have taken this course 20 years ago! There was a lot to take in, but the different exercises and Desiree's teaching style made it possible to really understand the concepts and put them into practice. I recommend this seminar for men and women.
5
An T.
 
PR Manager
 
Industry: Manufacturing, Electronics
Outstanding training, amazing teacher. Course was filled with valuable tips, tools, and resources to be used in the real world. I feel like I now wear an invisible belt, loaded with the tools needed to assertively handle different situations in the workplace. Recommend this course to all women!
5
Aimee G.
 
Production Planner
 
Industry: Manufacturing, Medical Devices & Equipment
The facilitator was excellent, the content was directly applicable to my daily job and daily life, and practicing with my peers helped me feel much more comfortable with the topic.
5
Jamie W.
 
Commercial Workforce Development
 
Industry: Manufacturing
This class introduced many skills to apply in everyday interactions. I particularly liked the opportunities to practice during the class. Putting these skills to use will be the biggest challenge, but now I have some tools in the tool kit.
5
Maria R.
 
Project Manager
 
Industry: Government
I loved this training, instructor was clear an pleasant, knowledgeable, smart and straight to the point. I didn't feel like I was wasting my time on the contrary I was looking forward to every meeting.
5
Maria A.
 
Accountant
 
Industry: Business Services

This course is valid for 18 PMUs.

Talent Triangle PDUs
12 Power Skills [PS]
Project Management Institute (PMI) Talent Triangle, 2015.
Reproduced with the permission of PMI. Copyright and all rights reserved

American Management Association is accredited by the International Accreditors for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

American Management Association is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org. For additional information or for more information regarding administrative policies such as complaints and refunds, please contact Customer Service at 800-262-9699.

Recommended CPE Credit: 14 hours/Basic 
Prerequisites: None
Advanced Preparation: Online pre- and post-assessment
Delivery Method: Group Live/Group Internet Based
Field of Study: Non-Technical - Communication & Marketing, Personal Development

In-Person Schedule

5 Sessions Available

Live Online Schedule

6 Sessions Available

  • $2,695.00 Non Members
  • $2,445.00 AMA Members
  • $2,390.00 GSA
Date Duration State City Zip
  2026-05-04 2026-05-05 May 4, 2026 - May 5, 2026 2 Days IL Chicago 60601-5927 Chicago Register Now

  2026-08-03 2026-08-04 Aug 3, 2026 - Aug 4, 2026 2 Days NY New York 10019 New York Register Now

  2026-10-26 2026-10-27 Oct 26, 2026 - Oct 27, 2026 2 Days CA San Francisco 94103 San Francisco Register Now

  2026-11-09 2026-11-10 Nov 9, 2026 - Nov 10, 2026 2 Days IL Chicago 60601-5927 Chicago Register Now

  2026-12-17 2026-12-18 Dec 17, 2026 - Dec 18, 2026 2 Days DC Arlington/Washington 22202-4807 Arlington/Washington Register Now

Frequently Asked Questions

Why is assertiveness training especially important for women in business?

In many workplaces, women are expected to balance confidence with collaboration. Assertiveness training for women in business helps professionals communicate ideas clearly, set boundaries and express opinions with confidence, while maintaining positive working relationships.

How can I become more assertive at work without sounding aggressive?

Assertiveness is about clarity and respect, not confrontation. This assertiveness training course teaches practical communication techniques that help you express your perspective confidently, ask for what you need and handle challenging conversations professionally.

Who should attend this assertiveness training program?

This program is designed for women professionals at all levels who want to strengthen their voice in the workplace — whether presenting ideas, participating in meetings, negotiating priorities or managing workplace dynamics.

What skills will I learn in this assertiveness training course?

Participants develop key professional communication skills including setting boundaries, delivering clear messages, managing difficult conversations, responding confidently to pushback and strengthening overall professional presence.

How can assertiveness improve career growth?

Assertiveness helps professionals advocate for their ideas, communicate accomplishments and participate more actively in decision making. These skills can increase visibility, strengthen leadership potential and support long-term career advancement.

Will this course help me handle difficult workplace situations?

Yes. The program provides practical tools for navigating real workplace challenges such as giving feedback, addressing misunderstandings, saying no to unrealistic requests, and communicating confidently with colleagues and leadership.

Can this assertiveness training course be delivered in-house to help women communicate more confidently and assertively?

Yes. This course can be delivered at your company, in person or live online, for women at all levels. Delivery can be tailored to your organization’s culture and communication goals, helping participants express ideas confidently, set boundaries, and communicate with greater clarity and impact. To explore options, please contact us for more information.
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