The Business of Facebook: Lessons Learned

Published: Jan 24, 2019
Modified: Mar 21, 2019

Register Now

Learning from the Rise of a Social Media Juggernaut

Facebook’s founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends … and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect.

Mike Hoefflinger was one of the Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, he had a front-row seat to the company’s growing pains, stumbles, and reinventions.

Join us to gain insights, hear anecdotes, and learn lessons from Facebook’s journey to becoming one of the most influential companies in the world and discover how to: 

  • Grow and grow: knowing your North Star Metric, Magic Moment, and Core Product Value
  • Build a $10 billion business in three years: making your product accessible to customers of all sizes
  • Win the talent wars: keeping employee engagement high through strengths-based people management



Michael Hoefflinger has 25 years’ experience in Silicon Valley. After working directly for Andy Grove as general manager of the Intel Inside program, he moved to Facebook in 2009 to serve as Lead, Global Business Marketing. During his seven years with the social network, he helped grow their advertising business dramatically. He is now an entrepreneur-in-residence at XSeed Capital. He is the author of Becoming Facebook.