Managing in the Experience Economy
Jan 24, 2019
In this provocative Webcast, B. Joseph Pine II explains why today’s consumers seek “authentic” experiences and shows how you and your company – no matter its industry or current offerings – can succeed in today's Experience Economy.
Goods and services are everywhere being commoditized; what consumers want are experiences—memorable events that engage customers (whether individuals or businesses) in inherently personal ways.
Today, more and more people rely on their smart phones, connect via social media, and embrace technology across all facets of their personal and business lives. Join us and you’ll learn how to embrace these developments to create experiences that fuse the real and the virtual.
ABOUT THE PRESENTER
B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. Pine cofounded Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. A prolific writer, in 2011 he updated his bestselling The Experience Economy and coauthored Infinite Possibility: Creating Customer Value on the Digital Frontier.