How to Make the Internal Business Case for Green Initiatives

Published: Jan 24, 2019
Modified: Mar 19, 2019

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Develop A Clear Road Map for Launching Sustainable Projects

Whether you are working to broaden internal support for a sustainability strategy or championing a specific environmental project, you are certain to face skepticism. In an age of scarce corporate resources, top management expects you to provide details on how a “green” proposal advances core business goals.

Developing a clear and concise business case is critical.

This Webcast provides a number of recommendations and tools specific to the unique challenges you’ll face when in building a business case involving eco-related costs and benefits.

Using examples and case studies, this program explores a practical approach for developing your green initiative, including:

  • Tips for getting your initiative started
  • Four core elements of “Eco-Advantage” that need to be established for every initiative
  • Steps for outlining your business case including risks and opportunities
  • Tips for “sharpening your pencil” to develop tangible benefit/cost analyses


P. J. Simmons is chairman of the Corporate Eco Forum, a preeminent network of senior Global 500 executives focused on sharing best and “next” practice in corporate sustainability and driving ecoinnovation. He is founder of the Woodrow Wilson International Center for Scholars’ Environmental Change and Security Program and was deputy chair for climate and energy at the Clinton Global Initiative. Simmons is a life member of the Council on Foreign Relations.