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Lisa Gansky on Collaborating to Get Ahead of the Competition

Sharing ideas to win, not lose, customers.

Date: December 10, 2010

Podcast #: 10-50

Price: Free

 

AMA_Edgewise_1050.mp3 [16:24m]: Play in Popup

 

Synopsis

Toyota has rolled out a new ad campaign for the football season. In it, a mother worries about her son being hurt while he plays football for his high school. She tells us that since Toyota did testing on their cars to protect against head injuries, they decided to share their findings with football equipment manufacturers so helmets will be safer as well. So now the mother is more confident, both in her car and her son’s health. This ad is a perfect example of what Lisa Gansky calls The Mesh, the title of her new book, recommended by both Seth Godin and Dan Pink. Companies, like Toyota, who share information, rather than hoard it away, can still use this to their advantage in their marketing or simply in the new alliances they make with sister organizations.
 
AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.

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