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Peter Firestein on Building Success Through Reputation

Reputation matters—now more than ever.

Date: December 22, 2009

By: Peter Firestein

Podcast #: 10-01



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Public opinion in the wake of the financial meltdown has revealed the public’s abiding mistrust of corporations and the executives who run them. Scrutiny from the Internet and 24-hour cable TV offers companies no place to hide; so they must proactively seek the confidence of their shareholders and the public. In today’s economy, reputation is a prime factor in a corporation’s bottom line.

Peter Firestein presents Seven Strategies of Reputation Leadership in his book Crisis of Character, offering a fail-proof way for executives to immunize themselves and their companies against the breakdowns that can happen to even the most prominent organizations. Using real-life examples (from Merck and Citigroup to Hewlett-Packard and Coca-Cola), Crisis of Character presents concrete ways executives can shape the internal corporate culture to support their business interests.


About the Author(s)

Peter Firestein  is a consultant specializing in reputation risk management in both public and financial arenas. Since 2002, he has helmed Global Strategic Communications, Inc., counseling the CEOs and senior managers of a variety of global corporations. He has been a managing director at Thomson Financial and served as global financial communications advisor to the government of Brazil in the privatization of its national telecommunications network. For more information, visit www.peterfirestein.com.

AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.

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