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John Goodman on the Future of Customer Service

It’s no secret that service is the golden key, but saying it is much easier than doing it right are different things entirely.

Date: June 19, 2009

By: John Goodman

Podcast #: 09-25



AMA_Edgewise_0925.mp3 [18:26m]: Play in Popup



Most executives still view customer service as a cost center, a necessary nuisance that drains funds from other more strategic investments. But for companies with a strategic approach, the customer service function itself is an unbeatable marketing machine, a word of mouth monster that directly drives sales, repeats business referrals, and increases the bottom line.

About the Author(s)

John Goodman  is one of the originators of the customer experience industry. His new book is entitled Strategic Customer Service. John is the Founder and Vice Chairman of Arlington, Virginia based TARP Worldwide Incorporated, the organization Tom Peters called, “America’s premier customer service research firm.”

AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.

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