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John Goodman on the Future of Customer Service

It’s no secret that service is the golden key, but saying it is much easier than doing it right are different things entirely.

Date: June 19, 2009

Podcast #: 09-25



AMA_Edgewise_0925.mp3 [18:26m]: Play in Popup



Most executives still view customer service as a cost center, a necessary nuisance that drains funds from other more strategic investments. But for companies with a strategic approach, the customer service function itself is an unbeatable marketing machine, a word of mouth monster that directly drives sales, repeats business referrals, and increases the bottom line.

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