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Steve Cone on Successful Marketing Through a Recession

A veteran marketing executive offers valuable, tested ideas on what really works—and doesn't—in marketing.

Date: July 10, 2009

Podcast #: 09-28



AMA_Edgewise_0928.mp3 [14:01mm]: Play in Popup



With more than 35 years at the top of the marketing profession, Steve Cone has led campaigns for many companies including Citigroup, American Express, Fidelity, Apple, and United Airlines, as well as presidential campaigns for both major parties.
AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.

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