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With a Little Help from Your Friends

If your business is providing good value to your customers, you already have loyal fans. The next step? Harness that loyalty by putting those customers to work for you through referrals, the gift that keeps on giving.


About the Author(s)

Annie Tsai is chief marketing officer at Demandforce, an Internet marketing and communication company that advises small- to medium-size businesses. She is the author of The Small Business Online Marketing Handbook: Converting Online Conversations to Offline Sales (Wiley, 2013).