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With a Little Help from Your Friends

If your business is providing good value to your customers, you already have loyal fans. The next step? Harness that loyalty by putting those customers to work for you through referrals, the gift that keeps on giving.


About the Author(s)

Annie Tsai is chief marketing officer at Demandforce, an Internet marketing and communication company that advises small- to medium-size businesses. She is the author of The Small Business Online Marketing Handbook: Converting Online Conversations to Offline Sales (Wiley, 2013).

AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.