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Turning Your Customers into Fans

Lou Imbriano knows about fans. As vice president and Chief Marketing Officer of the New England Patriots from 1997-2006, he transformed them into one of the NFL’s most profitable teams. Now he’s sharing his strategies to help any business transform its customers into loyal, passionate fans.


About the Author(s)

Lou Imbriano is president and CEO of TrinityOne, a marketing company specializing in creating strategy for corporations to maximize revenue generation through building customer relationships and branding. From 1997 to 2006, he was vice president and Chief Marketing Officer of the New England Patriots He is author of Winning the Customer: Turn Consumers into Fans and Get Them to Spend More (McGraw-Hill). For more information: www.louimbriano.com

AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.