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The Only Four Reasons to EVER Lower Your Prices

It seems everybody’s offering discounts these days, from the big auto companies to McDonalds (and let’s not forget Cash for Clunkers.)  So given the state of the economy, shouldn’t your company hop on the discounting bandwagon too?  Not so fast, warns management expert Vince Crew.


About the Author(s)

Vince Crew is founder of Reach Development Services (www.reachdevelopment.com), a strategic growth services firm.  He is also a syndicated columnist and author.

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