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The Care and Feeding of Your Company’s HEROes

Social media and other new technologies have forever changed the balance of power between customers and companies. Josh Bernoff, coauthor of the new book Empowered: Unleash Your Employees, Energize Your Customers, Transform Your Business discusses how companies can respond by identifying, encouraging, and empowering their HERO (Highly Empowered and Resourceful Operatives) employees.


AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.