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Delivering Excellent and Ethical Customer Service

As Yogi Berra said, “You can observe a lot by just watching.” Chip R. Bell learned some life-long lessons about service excellence and ethics by observing the contrasting behaviors of two cattle ranchers, his dad, and mean old Mr. Hightower.


About the Author(s)

Chip R. Bell is renowned keynote speaker, customer loyalty consultant, and author or coauthor of several national bestselling books, including Managing Knock Your Socks Off Service. His newest book is The 9½ Principles of Innovative Service (Simple Truths, 2013). For more information, visit www.chipbell.com