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The Customer-Focused Organization

How alignment, advocacy, data, and technology drive high-performance

By: i4cp

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The Customer-Focused Organization

It’s a different world. Not just today, but every day, thanks to the manic pace of change in the volatile business environment, technologies capable of making (or breaking) corporate reputations in real-time, and customers who are more informed, educated, and demanding than any past generation could have imagined.

About the Author(s)

i4cp is a human capital research firm that discovers the people practices that drive high performance. Ranked among the fastest-growing companies on the Inc. 500|5000 list for three consecutive years, i4cp provides its extensive member network of leading global employers and government institutions with the research, peer collaboration, tools, and data essential to developing and executing workforce strategies and practices that deliver higher market performance. To learn about i4cp and i4cp's People-Profit Chain™, an empirical model to increase organizational performance up to 3x, go to i4cp.com/ppc