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Building a Better Business Through Ruthless Focus

What does it take to successfully lead a business in today’s always changing, increasingly competitive marketplace? Ruthless focus: on strategy, people, culture, and what works, say the authors of a new book.

About the Author(s)

Thomas Hall has spent most of his career advising clients on growth. He founded the largest advertising education organization in the country and sold it and developed a system for public service advertising now used throughout the U.S. He chairs a communication firm and has served on the National Committee on Improving Advertising of the American Association of Advertising Agencies and on the National Advertising Review Board.