Strategic Planning

Develop the best strategic planning process to support your company’s goals.

This course is designed to combine proven-by-practice methods with new insights and ideas from a wide range of current strategic thinking. Gain a wider perspective of the strategic planning process through breakout sessions, exercises and case applications. Bring your strategic dilemmas to this program and get direction on analytical and organizational approaches.

Seminar Number: 02526

In a Classroom
Your Company Location

Course Scheduling & Pricing

Who Should Attend

Executives, division leaders, and other senior managers involved in the formation and implementation of strategic planning.

Classroom2 Day(s)
1.2 CEU, 14 CPE, 12 PDU

Overview
How You Will Benefit
What You Will Cover
Outline - Classroom
Credits

Identify strategic planning issues in order to develop a unique competitive advantage
Learn key analytical and conceptual approaches to expand your understanding of the marketplace
Align your organization with your strategic planning goals by integrating strategy, objectives, metrics and performance
Identify evolving strategic patterns and generate ideas on how they can be applied to your organization
Incorporate customer needs into your strategic planning
Use a case study to examine the strategic planning process
Recognize how the actions of customers, competitors and your own company determine the outcomes in your markets
Determine the best approach to effectively implement your strategic planning

Identifying the questions and analyses that strategic planning must address
Organizing a structured strategic planning process
Developing a strategic mission, vision and unique value statement for your unit
Assessing the external and internal environment
Determining your organization’s performance profile and conducting a competitor assessment
Conducting a VRIO analysis for identifying sustainable competitive advantages
Applying an internal assessment to your organization
Making strategic decisions and conducting a SWOT analysis
Understanding the potential value of scenario planning
Building your strategic plan and crafting your executive summary
Communicating and executing your strategic plan
Building commitment throughout the execution process
Translating strategic imperatives into goals and actions
Identifying ways to align the organization toward a single purpose

Learning Objectives

Describe the Strategic Planning Process
Use Strategic Planning Tools and Techniques to Gather and Analyze Pertinent Data
Begin Building a Strategic Action Plan for Your Area of Responsibility

Strategic Planning Overview

State Key Definitions of Strategic Planning Terms
Identify the Questions That Strategic Planning Must Address
Identify the Analyses Typically Incorporated in Strategic Planning
Describe How These Questions and Analyses Can Be Organized into a Structured Strategic Planning Process
Describe How Your Planning Relates to Planning at Other Levels of the Organization

The Strategic Pillars

Differentiate Between Mission and Vision
Examine Core Values and Their Role in Strategic Planning
Articulate the Unique Value for Your Unit
Describe the Value of Purpose in Ensuring a High-Performance Organization That Achieves Results
Develop Mission and Vision Statements for Your Unit

Assessing the External Environment

Distinguish Between Macro and Market Environments
Identify the Macro and Market Trends That Are Shaping the Landscape
Describe How These Trends Will Affect Your Organization and Your Customers, and What That Means for Your Specific Unit’s Strategy

Assessing the Internal Environment

Explain the Components of an Internal Assessment
Understand the Concept of Core Competencies
Appreciate the Importance of Culture in an Internal Assessment
Apply an Internal Assessment Diagnostic to Your Organization

Making Strategic Decisions

Identify the Role of Data Synthesis, Insight, and Creativity in Strategic Planning
Describe How to Conduct a SWOT Analysis for Your Unit
Understand How to Use a SWOT Analysis to Choose Your Strategic Imperatives
Identify Your Organization’s Integrated Components
Determine Your Strategic Imperatives and Performance Measures

Building Your Strategic Action Plan

Identify Key Elements of a Good Strategic Action Plan
Begin Developing Your Own Strategic Action Plan
Identify Key Elements of an Executive Summary

Communicating and Executing Your Strategic Action Plan

Understand There Will Be Gaps in Executing the Strategy and a Process for Moving Forward
Recognize How a Leader Builds Commitment Through Multiple Avenues of Communication Throughout the Execution Process
Identify Ways to Align the Organization Toward a Single Purpose
Establish Individual and Team Performance Goals Linked to the Strategic Action Plan
Ensure Rewards and Recognition Are Linked to Strategic Progress

Download Extended Seminar Outline PDF

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 12 credits toward your CAE application or renewal professional development requirements.

AMA has been reviewed and approved as a provider of project management training by the Project Management Institute (PMI).

Talent Triangle PDUs

[S&B] 12

American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

AMA is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org. For additional information or for more information regarding administrative policies such as complaints and refunds, please contact Martha Leon at 212-903-8173.

Recommended CPE Credit: 14 hours/Intermediate
Prerequisites: None
Advance Preparation: Online pre-and post-assessment
Delivery Method: Group Live
Field of Study: Technical – Management Services

Classroom Schedule

20 Sessions Available

$2,645.00 Non Members
$2,395.00 AMA Members
$2,268.00 GSA

Date

Sort

State

Date	Duration	State	City	Zip
2019-08-01 2019-08-02 Aug 1, 2019 - Aug 2, 2019	2 Days	DC	Arlington/Washington	22202-4807 Arlington/Washington	Register Now
2019-08-05 2019-08-06 Aug 5, 2019 - Aug 6, 2019	2 Days	IL	Chicago	60601 Chicago	Register Now
2019-09-05 2019-09-06 Sep 5, 2019 - Sep 6, 2019	2 Days	GA	Atlanta	30309-7705 Atlanta	Register Now
2019-09-09 2019-09-10 Sep 9, 2019 - Sep 10, 2019	2 Days	CA	San Francisco	94103-3156 San Francisco	Register Now
2019-09-26 2019-09-27 Sep 26, 2019 - Sep 27, 2019	2 Days	NY	New York	10019 New York	Register Now
2019-10-07 2019-10-08 Oct 7, 2019 - Oct 8, 2019	2 Days	DC	Arlington/Washington	22202-4807 Arlington/Washington	Register Now
2019-10-17 2019-10-18 Oct 17, 2019 - Oct 18, 2019	2 Days	NV	Las Vegas	88901 Las Vegas	Register Now
2019-10-28 2019-10-29 Oct 28, 2019 - Oct 29, 2019	2 Days	TX	Houston	77001 Houston	Register Now
2019-11-11 2019-11-12 Nov 11, 2019 - Nov 12, 2019	2 Days	IL	Chicago	60601 Chicago	Register Now
2019-11-25 2019-11-26 Nov 25, 2019 - Nov 26, 2019	2 Days	NY	New York	10019 New York	Register Now
2019-12-05 2019-12-06 Dec 5, 2019 - Dec 6, 2019	2 Days	DC	Arlington/Washington	22202-4807 Arlington/Washington	Register Now
2019-12-09 2019-12-10 Dec 9, 2019 - Dec 10, 2019	2 Days	WA	Seattle	98101 Seattle	Register Now
2019-12-16 2019-12-17 Dec 16, 2019 - Dec 17, 2019	2 Days	TX	Dallas	75001-3505 Dallas	Register Now
2020-01-15 2020-01-16 Jan 15, 2020 - Jan 16, 2020	2 Days	NY	New York	10019 New York	Register Now
2020-01-27 2020-01-28 Jan 27, 2020 - Jan 28, 2020	2 Days	CA	Los Angeles	90045 Los Angeles	Register Now
2020-02-12 2020-02-13 Feb 12, 2020 - Feb 13, 2020	2 Days	GA	Atlanta	30309-7705 Atlanta	Register Now
2020-02-19 2020-02-20 Feb 19, 2020 - Feb 20, 2020	2 Days	DC	Arlington/Washington	22202-4807 Arlington/Washington	Register Now
2020-03-02 2020-03-03 Mar 2, 2020 - Mar 3, 2020	2 Days	CA	San Francisco	94103-3156 San Francisco	Register Now
2020-03-16 2020-03-17 Mar 16, 2020 - Mar 17, 2020	2 Days	NY	New York	10019 New York	Register Now
2020-04-08 2020-04-09 Apr 8, 2020 - Apr 9, 2020	2 Days	WA	Seattle	98101 Seattle	Register Now

2645.00 $