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Strategic Planning

Develop the best strategic planning process to support your company’s goals.

This course is designed to combine proven-by-practice methods with new insights and ideas from a wide range of current strategic thinking. Gain a wider perspective of the strategic planning process through breakout sessions, exercises and case applications. Bring your strategic dilemmas to this program and get direction on analytical and organizational approaches.

Seminar Number: 02526

4.6
(374 reviews)
  • In-Person
  • Live Online
  • At Your Company Location

Course Scheduling & Pricing

Home>Course Topic>Analytical Skills>Strategic Planning

Who Should Attend

Executives, division leaders, and other senior managers involved in the formation and implementation of strategic planning.

  •   In-Person2 Day(s)
    12 CAE, 1.2 CEU, 12 CLP, 14 CPE, 12 PDU
  •   Live Online2 Day(s)
    12 CAE, 1.2 CEU, 12 CLP, 14 CPE, 12 PDU
 
 

This course is designed to combine proven-by-practice methods with new insights and ideas from a wide range of current strategic thinking. Gain a wider perspective of the strategic planning process through breakout sessions, exercises and case applications. Bring your strategic dilemmas to this program and get direction on analytical and organizational approaches.

  • Identify strategic planning issues in order to develop a unique competitive advantage
  • Learn key analytical and conceptual approaches to expand your understanding of the marketplace
  • Align your organization with your strategic planning goals by integrating strategy, objectives, metrics and performance
  • Identify evolving strategic patterns and generate ideas on how they can be applied to your organization
  • Incorporate customer needs into your strategic planning
  • Use a case study to examine the strategic planning process
  • Recognize how the actions of customers, competitors and your own company determine the outcomes in your markets
  • Determine the best approach to effectively implement your strategic planning
  • Identifying the questions and analyses that strategic planning must address
  • Organizing a structured strategic planning process
  • Developing a strategic mission, vision and unique value statement for your unit
  • Assessing the external and internal environment
  • Determining your organization’s performance profile and conducting a competitor assessment
  • Conducting a VRIO analysis for identifying sustainable competitive advantages
  • Applying an internal assessment to your organization
  • Making strategic decisions and conducting a SWOT analysis
  • Understanding the potential value of scenario planning
  • Building your strategic plan and crafting your executive summary
  • Communicating and executing your strategic plan
  • Building commitment throughout the execution process
  • Translating strategic imperatives into goals and actions
  • Identifying ways to align the organization toward a single purpose

 

Learning Objectives

  • Describe the Strategic Planning Process
  • Use Strategic Planning Tools and Techniques to Gather and Analyze Pertinent Data
  • Begin Building a Strategic Action Plan for Your Area of Responsibility

Strategic Planning Overview

  • State Key Definitions of Strategic Planning Terms
  • Identify the Questions That Strategic Planning Must Address
  • Identify the Analyses Typically Incorporated in Strategic Planning
  • Describe How These Questions and Analyses Can Be Organized into a Structured Strategic Planning Process
  • Describe How Your Planning Relates to Planning at Other Levels of the Organization

The Strategic Pillars

  • Differentiate Between Mission and Vision
  • Examine Core Values and Their Role in Strategic Planning
  • Articulate the Unique Value for Your Unit
  • Describe the Value of Purpose in Ensuring a High-Performance Organization That Achieves Results
  • Develop Mission and Vision Statements for Your Unit

Assessing the External Environment

  • Distinguish Between Macro and Market Environments
  • Identify the Macro and Market Trends That Are Shaping the Landscape
  • Describe How These Trends Will Affect Your Organization and Your Customers, and What That Means for Your Specific Unit’s Strategy

Assessing the Internal Environment

  • Explain the Components of an Internal Assessment
  • Understand the Concept of Core Competencies
  • Appreciate the Importance of Culture in an Internal Assessment
  • Apply an Internal Assessment Diagnostic to Your Organization

                                                                                                                                    
Making Strategic Decisions

  • Identify the Role of Data Synthesis, Insight, and Creativity in Strategic Planning
  • Describe How to Conduct a SWOT Analysis for Your Unit
  • Understand How to Use a SWOT Analysis to Choose Your Strategic Imperatives
  • Identify Your Organization’s Integrated Components
  • Determine Your Strategic Imperatives and Performance Measures

Building Your Strategic Action Plan

  • Identify Key Elements of a Good Strategic Action Plan
  • Begin Developing Your Own Strategic Action Plan
  • Identify Key Elements of an Executive Summary

Communicating and Executing Your Strategic Action Plan

  • Understand There Will Be Gaps in Executing the Strategy and a Process for Moving Forward
  • Recognize How a Leader Builds Commitment Through Multiple Avenues of Communication Throughout the Execution Process
  • Identify Ways to Align the Organization Toward a Single Purpose
  • Establish Individual and Team Performance Goals Linked to the Strategic Action Plan
  • Ensure Rewards and Recognition Are Linked to Strategic Progress
Download Extended Seminar Outline PDF

View a Sample of Our Reviews

4.6

374 reviews

 
Fantastic course. Really enjoyed the interaction with the instructor and fellow participants. I'm taking away a lot of great insights that will undoubtedly help as I progress in my career.
5
Collin Z.
 
Organization Development Manager
 
Industry: Manufacturing
Great discussion led by the instructor and great content from the AMA material. The personal interaction amongst the group really helps to cement the material in my mind and provides other living examples of how other companies think through the material in different scenarios which expands my horizon for learning.
4
Tim W.
 
SALES MANAGER
 
Industry: Consumer Services
Best instructed and practical class I've taken to date. Sessions we interactive and the class worked together with much dialog, lots of feed back.
5
Craig H.
 
RDC MANAGER
 
Industry: Manufacturing
This course, while virtual, still afforded excellent, responsive interaction with the instructor and seminar participants and provided relevant and actionable strategic planning material. The key to having my learning objectives achieved was the knowledge, style and ability to relate to real-world issues of the instructor! All of my expectations were met/exceeded.
5
Michael J.
 
Management Analysis
 
Industry: Government
Great course to get you thinking strategically for your team, department, and enterprise. The interaction between the instructor and attendees is incredibly beneficial.
4
Stephanie L.
 
AVP - Project Management Office
 
Industry: Finance

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 12 credits toward your CAE application or renewal professional development requirements.

Talent Triangle PDUs
12 Business Acumen [BA]
Project Management Institute (PMI) Talent Triangle, 2015.
Reproduced with the permission of PMI. Copyright and all rights reserved

American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

American Management Association is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org. For additional information or for more information regarding administrative policies such as complaints and refunds, please contact Customer Service at 800-262-9699.

Recommended CPE Credit: 14 hours/Intermediate
Prerequisites: Familiarity with the fundamentals of Strategic Planning (see seminar #2565
Advance Preparation: Online pre-and post-assessment
Delivery Method: Group Live/Group Internet Based
Field of Study: Non-Technical – Business Management & Organization

In-Person Schedule

5 Sessions Available

Live Online Schedule

6 Sessions Available

  • $2,895.00 Non Members
  • $2,595.00 AMA Members
  • $2,478.00 GSA
Date Duration State City Zip
  2025-09-22 2025-09-23 Sep 22, 2025 - Sep 23, 2025 2 Days CA San Francisco 94103 San Francisco Register Now

  2025-11-06 2025-11-07 Nov 6, 2025 - Nov 7, 2025 2 Days DC Arlington/Washington 22202-4807 Arlington/Washington Register Now

  2025-12-04 2025-12-05 Dec 4, 2025 - Dec 5, 2025 2 Days NY New York 10019 New York Register Now

  2026-02-04 2026-02-05 Feb 4, 2026 - Feb 5, 2026 2 Days MA Boston 02110 Boston Register Now

  2026-03-02 2026-03-03 Mar 2, 2026 - Mar 3, 2026 2 Days CA San Francisco 94103 San Francisco Register Now

Fantastic course. Really enjoyed the interaction with the instructor and fellow participants. I'm taking away a lot of great insights that will undoubtedly help as I progress in my career.
5
Collin Z.
 
Organization Development Manager
 
Industry: Manufacturing
Great discussion led by the instructor and great content from the AMA material. The personal interaction amongst the group really helps to cement the material in my mind and provides other living examples of how other companies think through the material in different scenarios which expands my horizon for learning.
4
Tim W.
 
SALES MANAGER
 
Industry: Consumer Services
Best instructed and practical class I've taken to date. Sessions we interactive and the class worked together with much dialog, lots of feed back.
5
Craig H.
 
RDC MANAGER
 
Industry: Manufacturing
This course, while virtual, still afforded excellent, responsive interaction with the instructor and seminar participants and provided relevant and actionable strategic planning material. The key to having my learning objectives achieved was the knowledge, style and ability to relate to real-world issues of the instructor! All of my expectations were met/exceeded.
5
Michael J.
 
Management Analysis
 
Industry: Government
Great course to get you thinking strategically for your team, department, and enterprise. The interaction between the instructor and attendees is incredibly beneficial.
4
Stephanie L.
 
AVP - Project Management Office
 
Industry: Finance
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