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Strategic Planning

Develop the best strategic planning process to support your company’s goals.

This course is designed to combine proven-by-practice methods with new insights and ideas from a wide range of current strategic thinking. Gain a wider perspective of the strategic planning process through breakout sessions, exercises and case applications. Bring your strategic dilemmas to this program and get direction on analytical and organizational approaches.  

Seminar Number: 02526

  • In a Classroom
  • Your Company Location

Course Scheduling & Pricing

Who Should Attend

Executives, division leaders, and other senior managers involved in the formation and implementation of strategic planning.

  •   Classroom2 Day(s)
    1.2 CEU, 14 CPE, 12 PDU
 

This course is designed to combine proven-by-practice methods with new insights and ideas from a wide range of current strategic thinking. Gain a wider perspective of the strategic planning process through breakout sessions, exercises and case applications. Bring your strategic dilemmas to this program and get direction on analytical and organizational approaches.

 

  • Identify strategic planning issues in order to develop a unique competitive advantage
  • Learn key analytical and conceptual approaches to expand your understanding of the marketplace
  • Align your organization with your strategic planning goals by integrating strategy, objectives, metrics and performance
  • Identify evolving strategic patterns and generate ideas on how they can be applied to your organization
  • Incorporate customer needs into your strategic planning
  • Use a case study to examine the strategic planning process
  • Recognize how the actions of customers, competitors and your own company determine the outcomes in your markets
  • Determine the best approach to effectively implement your strategic planning
  • Identifying the questions and analyses that strategic planning must address
  • Organizing a structured strategic planning process
  • Developing a strategic mission, vision and unique value statement for your unit
  • Assessing the external and internal environment
  • Determining your organization’s performance profile and conducting a competitor assessment
  • Conducting a VRIO analysis for identifying sustainable competitive advantages
  • Applying an internal assessment to your organization
  • Making strategic decisions and conducting a SWOT analysis
  • Understanding the potential value of scenario planning
  • Building your strategic plan and crafting your executive summary
  • Communicating and executing your strategic plan
  • Building commitment throughout the execution process
  • Translating strategic imperatives into goals and actions
  • Identifying ways to align the organization toward a single purpose

 

Learning Objectives

  • Describe the Strategic Planning Process
  • Use Strategic Planning Tools and Techniques to Gather and Analyze Pertinent Data
  • Begin Building a Strategic Action Plan for Your Area of Responsibility

Strategic Planning Overview

  • State Key Definitions of Strategic Planning Terms
  • Identify the Questions That Strategic Planning Must Address
  • Identify the Analyses Typically Incorporated in Strategic Planning
  • Describe How These Questions and Analyses Can Be Organized into a Structured Strategic Planning Process
  • Describe How Your Planning Relates to Planning at Other Levels of the Organization

The Strategic Pillars

  • Differentiate Between Mission and Vision
  • Examine Core Values and Their Role in Strategic Planning
  • Articulate the Unique Value for Your Unit
  • Describe the Value of Purpose in Ensuring a High-Performance Organization That Achieves Results
  • Develop Mission and Vision Statements for Your Unit

Assessing the External Environment

  • Distinguish Between Macro and Market Environments
  • Identify the Macro and Market Trends That Are Shaping the Landscape
  • Describe How These Trends Will Affect Your Organization and Your Customers, and What That Means for Your Specific Unit’s Strategy

Assessing the Internal Environment

  • Explain the Components of an Internal Assessment
  • Understand the Concept of Core Competencies
  • Appreciate the Importance of Culture in an Internal Assessment
  • Apply an Internal Assessment Diagnostic to Your Organization

                                                                                                                                    
Making Strategic Decisions

  • Identify the Role of Data Synthesis, Insight, and Creativity in Strategic Planning
  • Describe How to Conduct a SWOT Analysis for Your Unit
  • Understand How to Use a SWOT Analysis to Choose Your Strategic Imperatives
  • Identify Your Organization’s Integrated Components
  • Determine Your Strategic Imperatives and Performance Measures

Building Your Strategic Action Plan

  • Identify Key Elements of a Good Strategic Action Plan
  • Begin Developing Your Own Strategic Action Plan
  • Identify Key Elements of an Executive Summary

Communicating and Executing Your Strategic Action Plan

  • Understand There Will Be Gaps in Executing the Strategy and a Process for Moving Forward
  • Recognize How a Leader Builds Commitment Through Multiple Avenues of Communication Throughout the Execution Process
  • Identify Ways to Align the Organization Toward a Single Purpose
  • Establish Individual and Team Performance Goals Linked to the Strategic Action Plan
  • Ensure Rewards and Recognition Are Linked to Strategic Progress
Download Extended Seminar Outline PDF

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 12 credits toward your CAE application or renewal professional development requirements.

AMA has been reviewed and approved as a provider of project management training by the Project Management Institute (PMI).

Talent Triangle PDUs

[S&B] 12

Project Management Institute (PMI) Talent Triangle, 2015.
Reproduced with the permission of PMI. Copyright and all rights reserved

American Management Association is accredited by the International Association for Continuing Education and Training (IACET) and is accredited to issue the IACET CEU.

AMA is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org. For additional information or for more information regarding administrative policies such as complaints and refunds, please contact Martha Leon at 212-903-8173.

Recommended CPE Credit: 14 hours/Intermediate
Prerequisites: None
Advance Preparation: Online pre-and post-assessment
Delivery Method: Group Live
Field of Study: Technical – Management Services

Classroom Schedule

19 Sessions Available

  • $2,645.00 Non Members
  • $2,395.00 AMA Members
  • $2,268.00 GSA
Date Duration State City Zip
  2019-10-17 2019-10-18 Oct 17, 2019 - Oct 18, 2019 2 Days NV Las Vegas 89109-8924 Las Vegas Register Now

  2019-10-28 2019-10-29 Oct 28, 2019 - Oct 29, 2019 2 Days TX Houston 77042-4559 Houston Register Now

  2019-11-11 2019-11-12 Nov 11, 2019 - Nov 12, 2019 2 Days IL Chicago 60601 Chicago Register Now

  2019-11-25 2019-11-26 Nov 25, 2019 - Nov 26, 2019 2 Days NY New York 10019 New York Register Now

  2019-12-05 2019-12-06 Dec 5, 2019 - Dec 6, 2019 2 Days DC Arlington/Washington 22202-4807 Arlington/Washington Register Now

  2019-12-09 2019-12-10 Dec 9, 2019 - Dec 10, 2019 2 Days WA Seattle 98101-2318 Seattle Register Now

  2019-12-16 2019-12-17 Dec 16, 2019 - Dec 17, 2019 2 Days TX Dallas 75001-3505 Dallas Register Now

  2020-01-15 2020-01-16 Jan 15, 2020 - Jan 16, 2020 2 Days NY New York 10019 New York Register Now

  2020-01-30 2020-01-31 Jan 30, 2020 - Jan 31, 2020 2 Days CA Los Angeles 90045 Los Angeles Register Now

  2020-02-12 2020-02-13 Feb 12, 2020 - Feb 13, 2020 2 Days GA Atlanta 30309-7705 Atlanta Register Now

  2020-02-20 2020-02-21 Feb 20, 2020 - Feb 21, 2020 2 Days DC Arlington/Washington 22202-4807 Arlington/Washington Register Now

  2020-03-02 2020-03-03 Mar 2, 2020 - Mar 3, 2020 2 Days CA San Francisco 94103-3156 San Francisco Register Now

  2020-03-16 2020-03-17 Mar 16, 2020 - Mar 17, 2020 2 Days NY New York 10019 New York Register Now

  2020-04-08 2020-04-09 Apr 8, 2020 - Apr 9, 2020 2 Days WA Seattle 98101 Seattle Register Now

  2020-04-27 2020-04-28 Apr 27, 2020 - Apr 28, 2020 2 Days IL Chicago 60601 Chicago Register Now

  2020-05-07 2020-05-08 May 7, 2020 - May 8, 2020 2 Days NY New York 10019 New York Register Now

  2020-05-28 2020-05-29 May 28, 2020 - May 29, 2020 2 Days DC Arlington/Washington 22202-4807 Arlington/Washington Register Now

  2020-06-22 2020-06-23 Jun 22, 2020 - Jun 23, 2020 2 Days TX Dallas 75001 Dallas Register Now

  2020-07-09 2020-07-10 Jul 9, 2020 - Jul 10, 2020 2 Days NY New York 10019 New York Register Now

2645.00 $
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